Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical quarterly framework for splitting budget across creator commissions, retail media, and generative engine optimization based on measurable ROI.
When AI platforms auto-sign creator contracts, brands need indemnification clauses that assign liability before a bad match becomes a lawsuit.
A practical framework for deciding when MarTech vendor consolidation beats best-of-breed stacks as agentic AI reshapes marketing operations.
A practical compliance checklist for brands running livestream shopping events with countdown timers and scarcity claims.
A cross-functional FTC escalation matrix stops minor influencer compliance flags from becoming regulatory referrals. Here’s how to build one.
A practical three-year headcount plan for marketing teams balancing AI-automated execution with expanding strategic oversight roles.
A step-by-step audit framework for testing whether AI affinity-scoring tools in creator selection trigger GDPR Article 22 obligations.
A practical guide to building one creator compliance matrix that satisfies the EU AI Act’s risk tiers and US state synthetic performer laws.
A zero-based budgeting model for sequencing GEO, paid amplification, and creator commissions—so every dollar re-earns its place each cycle.
A practical framework for brand legal teams building enforceable data retention sunset clauses with ad networks handling creator audience data.