Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
CAC payback benchmarks for creator programs are shifting. Here’s what realistic targets look like for next year’s budget cycle.
Engagement rates don’t pay invoices. Here’s how to rebuild creator KPI frameworks around GMV and other commerce metrics that finance trusts.
Why the Paramount settlement proves state attorneys general, not the FTC, are now the top compliance risk for influencer programs.
Commission-heavy TikTok Shop deals are quietly creating creator misclassification risk that brands, not platforms, end up paying for.
EU AI content labeling rules force brands to rethink disclosure, vendor contracts, and creator workflows or risk steep penalties.
A practical framework for building a CPA based budget model that keeps hybrid creator pay fair, scalable, and defensible to finance.
The Paramount Fanatics licensing settlement exposes how fuzzy IP and indemnification terms in creator deals can leave brands holding the liability bag.
China’s simplified data rules ease compliance for small-scale creator data processors, but brands still carry the cross-border risk.
South Korea’s new daily penalty bill turns data violations into a ticking clock, and brand creator data deals are the first exposure point.
Video volume is becoming a hard contract metric because brands need predictable output, not just reach, to justify creator spend.