Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Live streaming now drives 52% of content plans. Here’s how to budget for always on streams without blowing your influencer program.
Siloed UGC and influencer teams waste budget and slow campaigns. Here’s the merged org model top brands use to fix it.
A data-backed model for budgeting creative refreshes before the 36 day fatigue window kills your influencer campaign’s performance.
France and Spain creator rates diverge by up to 40%. Here’s how to benchmark costs and allocate budget across both markets.
Campaign budgets reset creator relationships to zero every quarter. Account-based budgeting treats creators like retained channels, not one-off line items.
Follower count predicts almost nothing about ROI. A fit-first selection framework tells you which creators actually convert.
A sponsored claim just went sideways. Here’s the correction protocol that limits FTC exposure, protects the brand, and keeps the creator relationship intact.
A state by state breakdown of influencer talent agency licensing laws and why brands, not just agencies, carry the compliance risk.
AI vetting tools scrape creator audience data at scale, but GDPR doesn’t care how useful the output is. Here’s where brands get exposed.
AI generated UGC blurs the line between real reviews and synthetic ads, and regulators expect brands to label it correctly.