Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
What regulators expect from brands building social commerce checkout flows inside creator content, and how to reduce data-privacy risk.
A practical, five-step framework brands can use to substantiate creator claims and pre-clear content before it ever goes live.
The FTC’s clear-and-conspicuous standard for AI-assisted endorsements demands disclosure before the first click, not after.
Smart brands let creators treat early posts as market research, not final ads — and it changes how deals should be structured.
TikTok Shop Real IP Verification demands new merchant documentation. Here’s the legal checklist to avoid suspension before enforcement hits.
A creator contract clause blueprint for allocating liability when TikTok’s generative remix tools alter sponsored content post-publication.
When platforms auto-edit AI disclosures, brand legal teams face a compliance gap between state AI law and FTC Section 5. Here’s how to close it.
A practical framework for making AI agent kill-switch protocols a non-negotiable procurement requirement for autonomous media-buying vendors.
When AI agents pick creators autonomously, standard indemnification clauses fail — here’s how to draft ones that actually protect your brand.
A practical guide for brand legal teams to align Vermont’s notice-and-cure privacy rule with creator affiliate data-sharing contracts.