Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide to drafting DPAs for AI customer-service agents that touch post-purchase PII, with clauses brands actually need.
Klaviyo-Agency and MarTech M&A demand a formal vendor concentration risk register entry — here’s how to build one boards will accept.
A practical legal framework for spotting when LinkedIn product demos require FTC material connection disclosures, before regulators do it for you.
LinkedIn’s company attribution scoring may trigger GDPR Article 22 when AI ranks B2B buyers without human review — here’s how to stay compliant.
A practical framework for auditing attribution vendors’ identity match claims quarterly, before renewal locks you into another year of unverifiable data.
How to draft AI agent spend-cap clauses before letting Klaviyo’s Composer or Customer Agent control post-purchase campaign budgets.
A practical zero-based budget framework for finance and marketing to jointly shift spend from creator sponsorships to amplification.
A creator contract clause on AI remix liability protects brands when platform tools algorithmically alter sponsored content post-publication.
TikTok Shop’s Q1 merchant re-verification cycle can freeze listings over mismatched entity names — here’s the compliance checklist to survive it.
TikTok’s branded-content toggle isn’t FTC compliance — it’s a platform tool. Brands relying on it alone are exposed to real enforcement risk.