Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Organic reach is dead. Here’s how CMOs should restructure influencer budgets when paid amplification becomes the default distribution model for every creator post.
TikTok’s 29% emotional engagement edge and 40% brand recall lift demand a hard look at how CPG and retail brands allocate social commerce budgets across platforms.
A practical budget allocation framework for CMOs navigating GEM vs. GEO spend decisions as AI-driven search reshapes brand visibility and discovery.
LinkedIn retains user identifiers for 365 days. Here’s what that means for B2B brands running creator-adjacent campaigns—and how to restructure your consent and targeting architecture.
A full-funnel GEM architecture that turns creator content into AI search visibility, paid placement qualification, and LLM-rewarded product claims—with budget guidance for every layer.
As creators build platform-independent revenue, brand contracts, disclosure frameworks, and partnership structures need urgent updates to manage shifting leverage and compliance risk.
Learn how to calculate true influencer campaign cost-per-sale by combining creator fees, paid boost spend, attribution costs, and production overhead into one blended acquisition metric.
When repurposing creator content for programmatic DOOH, brands face overlapping disclosure rules, likeness rights, and targeting restrictions that most legal teams aren’t prepared for.
Build a composite creator performance score combining cultural relevance, engagement-to-revenue conversion, and audience intent depth to replace vanity metrics in roster investment decisions.
When influencer partners launch their own DTC apps, brands face serious contract gaps around exclusivity, data ownership, and audience control. Here’s what your agreements must cover.