Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for disclosing AI-enhanced creators in finance, health, and other trust-sensitive categories without tanking credibility.
A practical framework for quantifying platform dependency risk and presenting it to the board before an algorithm change does it for you.
A CFO-ready framework for justifying GEO investment using share-of-model data instead of legacy SEO traffic metrics.
A decision framework for choosing between in-house creator program management and an agency of record, based on scale, risk, and speed.
A zero-based budget model for splitting marketing spend across GEO, paid social amplification, and retail media, built for maximum ROI.
A step-by-step escalation protocol for handling morality clause reviews when a creator’s personal controversy erupts mid-campaign.
A step-by-step escalation protocol for brands when a creator’s personal scandal triggers a morality clause review mid-campaign.
TikTok Shop’s merchant verification and EU VAT rules can conflict for cross-border sellers—here’s how brands reconcile both without losing listings.
BNPL creator promotions carry hidden FTC and CFPB risk—here’s how brands structure disclosures and contracts to avoid enforcement.
A practical framework for consent language when brands use AI voice cloning to scale employee testimonials in internal advocacy campaigns.