Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide to managing the US privacy law patchwork when collecting creator campaign data, with a framework that scales across states.
The FTC’s record COPPA fines against Google and YouTube reveal exactly how family content brands should rebuild compliance before the next sweep.
When ROAS breaks down for creator campaigns, these five KPIs give brands a defensible way to measure performance and protect budget.
A data trust audit checklist to vet AI marketing vendors before scaling spend, covering consent, bias, attribution, and vendor risk.
A practical org design playbook for brands managing founders, educators and affiliates across one sprawling creator ecosystem.
A practical framework for turning creator awareness into measurable sales through disciplined paid amplification budgeting.
A practical framework for building B2B creator marketing budgets that survive CFO scrutiny and win executive buy in.
Promo codes undercount creator ROI. Here’s how to build an incrementality testing framework that proves real, causal lift.
Multi year UGC libraries save money but create growing rights and retention risk if contracts and policies don’t keep pace.
AI scheduling agents are posting content on autopilot, but most violate platform ToS in ways that leave UGC studios holding the liability.