Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The IRS 1099-K threshold didn’t drop to $600 as planned. Here’s what the reversal means for brands managing creator payouts.
California and New York now enforce influencer disclosure rules stricter than FTC guidelines, creating real liability for brands running national campaigns.
A tiered cadence for creator program budgets turns scattered spend into a disciplined, CFO-ready system that reallocates fast without losing strategic focus.
C2PA content provenance is becoming a brand safety baseline. Here’s whether mandatory watermarking on AI assisted creator content is worth the friction.
A make or buy framework for AI UGC: compare true costs, speed, and risk of in-house teams versus creator agency partners.
A practical contingency planning framework for surviving TikTok, Meta, and retail media algorithm shocks without losing CAC control.
AI agent matching lets brands recruit nano creators at scale without blowing up headcount or vetting standards.
A practical headcount planning framework for blending creator ops and paid media roles without bloating budgets or duplicating skills.
A practical playbook for merging influencer marketing and performance media teams under one budget without losing attribution or headcount.
A practical RFP framework for vetting AI UGC video vendors on output quality, rights, compliance, and total cost before you sign.