Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creator content sharing the TV upfronts stage signals that brand media buyers must integrate creator inventory into unified video planning—not treat it as a separate digital budget line.
Integrated storytelling is replacing the sponsored post. Here’s how smart brands are writing creator briefs that embed products into narrative—not ad breaks.
The FTC’s surveillance pricing webinar puts brands using CRM and creator audience data for personalized offers on notice. Here’s what disclosure compliance now requires.
The June bellwether trial could expand youth harm liability beyond platforms to brands. Here’s how to audit and document your content age-targeting practices now.
Most CMOs lack budget to execute their strategy—yet AI-ready firms spend more on marketing. Here’s how brand leaders should sequence AI investment against core program needs.
California’s deepfake ad ban is under legal fire — here’s how brand legal teams should structure AI content policies before federal standards lock in the rules.
A tactical playbook for brand teams scaling creator programs to tens of thousands—covering onboarding, brief management, rights clearance, and attribution without sacrificing quality control.
The Take It Down Act creates new compliance obligations for brand creator programs. Here’s how to audit your roster agreements before the FTC comes looking.
Transactional sponsored posts are losing effectiveness. Here’s how smart brands are rebuilding creator partnerships around narrative depth, integration, and community co-creation.
Meta’s AI age enforcement is live — here’s how to restructure creator targeting, content approval, and compliance documentation before your next campaign gets flagged.