Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
AI content labeling laws now span dozens of states, and brands running national influencer campaigns need a compliance map, not guesswork.
Paying employees to post without disclosure training can trigger FTC liability. Here’s how to build a compliant employee advocacy program.
Discount codes create a timestamped, trackable paper trail that turns casual disclosure lapses into the FTC’s easiest enforcement cases.
A practical pay scale framework for employee advocacy programs, structuring tiers, triggers, and compliance so frontline creators get paid fairly.
A practical framework for turning one creator shoot into a quarter of content, with calendars, rights clauses, and ROI math.
A practical blueprint for structuring stipend tiers, compliance, and ROI tracking in employee advocacy programs.
FTC rules plus a patchwork of state gambling laws make sweepstakes casino influencer deals a compliance minefield most brands underestimate.
Live shopping and long form content command premium creator rates because watch time, not reach, now drives conversion and brand ROI.
Monthly creator retainers fail audits without stage-specific ROI benchmarks. Here’s how to set them for awareness, consideration, and conversion.
A practical framework for deciding whether to build or buy AI creator discovery tools, weighing cost, risk, and speed to ROI.