Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical budgeting framework for agentic AI across personalization, lead scoring, and content automation that avoids license bloat.
A funnel-stage framework for choosing dedicated YouTube videos vs multi-creator integrations, so budget follows buying intent, not habit.
A practical guide to structuring TikTok Pixel data privacy notices that satisfy 2026 CCPA amendments and reduce brand liability.
A platform-algorithm-change indemnification clause protects brands when TikTok’s Remix alters sponsored content without approval. Here’s how to draft one.
TikTok’s algorithm can silently strip AI labels from sponsored posts, creating FTC clear-and-conspicuous gaps brands must monitor and fix.
TikTok Shop’s expanded real IP verification deadline arrives in Q1 2027 — here’s the compliance checklist merchants need to build now.
A CFO-built framework for modeling creator program ROI on incremental sales lift, not reach, so boards fund creator budgets like real investments.
A CFO framework for modeling creator program ROI using incremental sales lift, not reach, to win board approval and defend budget.
When AI engines cite sponsored reviews in comparisons, generic #ad tags won’t cut it — brands need disclosure built for machine retrieval.
A practical framework for setting spend caps, override thresholds, and audit trails before AI media-buying agents scale beyond human oversight.