Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Low engagement tops every brand’s list of influencer marketing woes. Here’s the five-step diagnostic framework that finds the real cause.
UK and US influencer programs differ on disclosure, pricing, and platform mix. Here’s what brands should borrow from each market.
A practical pre deployment governance checklist for AI marketing agents, covering risk, compliance, kill switches, and escalation before launch.
A due diligence framework for vetting creator agency M&A targets, covering talent contracts, compliance risk, and client concentration.
Should brands hire a Chief Content Officer? A look at the ROI, risk, and org design behind creator-led strategy roles.
AI shopping agents blur ads and advice. Here’s how brands label sponsored picks in ChatGPT and Gemini without inviting FTC scrutiny.
A practical data governance checklist for brands configuring conversational AI loyalty programs, covering consent, retention, and vendor risk.
Microdrama ad placements blur content and media lines, and FTC disclosure rules still apply. Here’s how brands stay compliant.
A practical breakdown of right of publicity laws by state and what brands need in licensing contracts before reusing creator content.
A practical framework for setting internal UGC price bands, from $25 clips to $100K campaigns, that finance and legal will actually approve.