Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Meta’s 2026 attribution model counts likes and saves as conversions, but the FTC still requires clear disclosure — here’s how to reconcile both.
A practical framework for structuring TikTok Shop Real IP re-verification compliance before Q1 2027 deadlines hit merchant accounts.
One EU addictive-design ruling plus a patchwork of US youth safety laws means brands need a single compliance standard, not fifty.
Brands are ditching rigid platform templates for natural story length, betting that authentic pacing drives better ROI than format compliance.
YouTube’s AI now flags undisclosed sponsorships automatically, suppressing reach before creators even get a strike. Here’s what brands need to know.
Build a substantiation file before publishing creator health claims — not after the FTC comes knocking. Here’s the operational playbook.
A step-by-step compliance framework for auditing livestream price-match claims against state deceptive-pricing laws before Q4 selling begins.
When brand-fed AI scripts dictate creator claims, FTC endorsement liability shifts to the brand. Here’s the legal framework to know.
TikTok Shop’s expanded Real IP verification means brands must audit merchant documentation now or risk sudden payout freezes and delisted storefronts.
A live price drop can void your disclosure. Here’s how to structure FTC disclosure language for TikTok Shop and Amazon Live events.