Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how CPG brands can measure engagement-per-dollar, CPA, and campaign efficiency when shifting macro-influencer budgets to portfolios of hundreds of micro-creators.
After EU regulators flagged nearly 900 suspicious ads, here’s how brand teams can audit creator campaigns on Google, Meta, and TikTok for financial scam adjacency risk.
CMOs need clear human oversight policies for AI-generated ad assets to protect brand trust, satisfy regulators, and maintain the creative authenticity that both audiences and algorithms reward.
Learn how to connect Instagram Reels view-through data to CRM purchase records and build a defensible sales lift case for short-form video investment.
A finance-ready framework for CMOs to justify niche creator investment using engagement-per-dollar and CPA data instead of reach and CPM metrics.
Learn how to evaluate platform structural investments in the creator economy and align your influencer budget to platforms that actually support long-term creator health and brand ROI.
Learn how to build the onboarding, brief, and attribution infrastructure to activate thousands of niche creators at scale without proportional headcount growth.
Micro-influencers now rival macro talent on engagement-per-dollar. Here’s how brands should renegotiate contracts, structure exclusivity, and scale smarter in a changed creator market.
A practical measurement framework for brand analytics teams navigating view-through attribution, incrementality testing, and conversion windows in Reels-centric campaign environments.
Short-form video now dominates social ad spend. Here’s how brand media buyers must restructure annual planning assumptions around Reels and TikTok Shorts inventory.