Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A 2027 media mix model blends retail-media sales lift with influencer reach, giving brands one true picture of ROI.
A zero-based budget model for shifting spend from macro sponsorships to micro-influencer deals in impulse-purchase categories.
A practical audit framework for reconciling FTC disclosure rules with IRS gift-tax thresholds across micro-influencer gifting programs.
A retail-media compliance checklist for reconciling ROAS reporting with FTC substantiation rules before regulators or retailers do it for you.
When X repurposes creator content for Original Content payouts without fresh disclosure, brands need indemnification clauses that assign this specific risk.
A pre-contract audit checklist helping brand legal teams reconcile fake follower risk with FTC endorsement substantiation duties.
A zero-based budget model for reallocating spend from bloated aggregator reach toward verified, high-engagement creators who actually convert.
X’s Creator Revenue Sharing pays on verified-follower impressions only — brand contracts must define measurement, disputes, and payout timing now.
A practical audit framework for vetting creator follower authenticity before spend, built for the FTC’s sharper 2026 endorsement scrutiny.
CFOs need a new media mix model: 42% of purchases start unplanned, so creator spend must be judged against retail-media ROAS, not last-click.