Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI agents shift ad spend in real time, brands need audit trails that prove every decision, or face compliance and finance exposure.
Per agent action billing is replacing per seat licenses. Here’s how brands should rebuild AI tool budgets before costs spiral.
A practical blueprint for building creator advisory councils that turn scattered feedback into structured, defensible product roadmaps.
A standardized creative brief framework keeps 70/20/10 UGC tiers consistent, scalable, and easy for finance and legal to audit.
Treat nano-creator spend like a paid social line item: CPM targets, kill criteria, and reallocation rules, not a box of free product.
A practical agentic martech adoption roadmap for piloting AI agents while keeping budget, brand, and compliance under tight control.
A practical TikTok Shop BFCM checklist covering creator SLAs, compliance, live shopping budgets, and measurement for brand and agency teams.
Retail media calendars move fast. Creator content that isn’t mapped to them weeks ahead gets left off the shelf, literally.
Gaming and consumer tech brands need creator program manager org charts built for speed, risk, and ROI, not borrowed marketing hierarchies.
A single growth function merges creator and affiliate teams for shared KPIs and efficiency, without flattening the specialized skills each discipline needs.