Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When bonuses, equity, and royalties get tied to employee posts, standard pay rules stop applying, and legal risk multiplies.
A practical MarTech stack AI readiness audit framework to close data, integration, and governance gaps before budget season.
A scenario planning framework helps brands protect creator budgets when algorithm shocks slash reach, engagement, or CPMs overnight.
New platform view-count rules are reshaping content mix planning, here’s how brands should balance snackable reels with long-form video for real ROI.
GEO content planning turns creator briefs into citation-ready assets AI answer engines actually pull, quote, and link.
Most creator analytics sits in unusable dark data. Here’s a planning framework to structure it for AI ready measurement and real ROI.
Retail media and marketing both want creator budgets. Here’s how to structure ownership so campaigns don’t stall in a turf war.
A practical scorecard for evaluating all-in-one creator, UGC, and affiliate platforms before you sign a multi-year contract.
A step-by-step guide to embedding creator spend into marketing mix models so brands can prove influencer ROI with real data.
A practical CMO framework for shifting 15 percent of marketing budget to AI without breaking creator programs or CFO trust.