Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A 90-day GEO-first creator content calendar that shifts brand teams from platform-optimized sponsored posts to AI discovery authority that compounds over time.
How to structure creator agreements with AI training content licensing provisions that protect your brand and enable LLM-compatible product representation.
Structure your generative AI product discovery loop — from creator content through AI recommendations to TikTok Shop checkout — to eliminate friction and maximize conversion.
77% of consumers now use ChatGPT for product research. Here’s why that stat should trigger an immediate audit of every creator brief in your influencer program.
What brand legal teams must include in YouTube creator bundle agreements covering AI-scheduled placements, brand safety floors, and UGC adjacency risk at Upfronts.
Franchise and retail brands need a systematic GEO program to win AI local search recommendations. Here’s how to build one that scales across every location.
Learn how to brief long-term creator partners to produce authority-rich content that LLMs cite in product recommendations, turning creator trust into AI-driven brand visibility.
A practical framework for brand buyers evaluating YouTube creator bundle deals against stand-alone sponsorships, covering pricing, brand safety, AI scheduling, and multi-format ROI.
Learn how to unify TikTok Shop, livestream selling, and AI shopping into one social commerce operating model with shared attribution and creator briefing architecture.
With 45% of local discovery flowing through AI interfaces, CMOs need a rigorous GEO budget case. Here’s how to build one that wins CFO approval.