Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for locking creator inventory before Halloween drives Q4 rate spikes past what your budget can absorb.
Brands are moving a fifth of influencer spend into retainers to cut sourcing costs, stabilize output, and build creator equity over time.
One creator going dark shouldn’t tank your quarter. Here’s how to build a nano to macro portfolio that absorbs shocks without killing ROI.
A practical framework for splitting influencer budgets across YouTube Shorts, Instagram Reels and TikTok based on CPM, intent and shelf life.
A practical CPM framework for budgeting clipping economy spend, with rate bands, kill criteria, and allocation math brands can defend to finance.
A practical social commerce measurement framework that replaces vanity metrics with conversion data brands can defend to finance.
A practical framework for deciding when to buy creator network access versus build an in-house sourcing team, with real cost and risk tradeoffs.
Always-on polls, AMAs and lives turn community into a measurable channel, here’s how brands build the cadence without burning out teams.
72% of brands expect 50% influencer budget growth by 2027, but only a fraction have an allocation model built to handle it.
Creator agency vicarious liability exposes brands to FTC fines and lawsuits when 40K-creator networks post without oversight. Here’s the fix.