Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
AI-assisted UGC contracts need precise rights, reuse, and translation clauses or brands risk disputes, takedowns, and wasted content spend.
TikTok now requires spoken disclosure in sponsored videos within 30 seconds. Here’s exactly what brands must put in creator scripts.
A finance framework for reallocating budget from macro deals to micro-budget UGC testing, with phased math brands can defend to CFOs.
Native disclosure tools differ wildly across TikTok, Instagram, YouTube, and LinkedIn, and brands relying on defaults alone are exposed.
iGaming operators face double regulatory exposure from gambling law and FTC rules, here’s the disclosure and vetting checklist that closes the gap.
A creator poaching clause and backup bench turn a blown booking into a scheduling hiccup, not a campaign crisis.
A platform diversification framework that protects Q4 creator budgets from single-channel inventory shortages and last-minute rate spikes.
A month-by-month influencer procurement calendar from July through Halloween that locks rates, protects margin, and beats the Q4 surge.
Only 49 percent of brands say their influencer tech stack is ready for AI. Here’s how to benchmark yours against that line.
A seasonal influencer ops team lets brands handle Q4 creator volume spikes without the overhead of permanent headcount.