Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for splitting influencer and content budgets across search, social, retail media, and marketplaces in the AI discovery era.
Dark data audits reveal the customer signals enterprises already own but never use, freeing personalization budget without new spend.
Zero click search is siphoning organic traffic. Here’s a practical framework for reallocating budget toward GEO before Q1 planning locks in.
EU AI Act watermarking rules demand proof, not promises. Here’s what GEO vendors must document to keep brands compliant.
AI agents draft your marketing emails now, but CAN-SPAM liability still lands on your brand. Here’s how to close the gap.
When automated UGC pipelines publish without human review, brands inherit uninsured liability that most media policies were never built to cover.
Right of publicity claims are surging as brands repurpose consumer UGC without proper consent. Here’s how to close the gap.
When employee influencers quit, who keeps the audience? Learn how ownership clauses, platform rules, and contracts decide the answer.
A creator contract approval workflow that keeps legal, finance, and marketing in sync cuts campaign delays and compliance risk.
A practical framework for carving out a test and learn budget tier so brands can vet emerging creator platforms without risking core spend.