Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A CFO-grade framework for underwriting creator equity deals — valuation math, vesting design, and exit clauses marketing leaders need.
How brands can legally share audience data with long-term creator partners through structured, privacy-compliant agreements.
A brand governance charter for equity-holding creators clarifies who decides what when creators become financial stakeholders.
A legal due diligence framework for brands weighing creator equity stake deals instead of traditional cash-for-content agreements.
Build a three-scenario budget model that anticipates when sponsorship dollars flip to amplification spend—before finance forces the call.
A practical quarterly framework for splitting budget across creator commissions, retail media, and generative engine optimization based on measurable ROI.
When AI platforms auto-sign creator contracts, brands need indemnification clauses that assign liability before a bad match becomes a lawsuit.
A practical framework for deciding when MarTech vendor consolidation beats best-of-breed stacks as agentic AI reshapes marketing operations.
A practical compliance checklist for brands running livestream shopping events with countdown timers and scarcity claims.
A cross-functional FTC escalation matrix stops minor influencer compliance flags from becoming regulatory referrals. Here’s how to build one.