Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
How leading B2B brands are structuring pipeline-linked creator compensation, brief architecture, and measurement frameworks for professional category partnerships.
Instagram’s expanding AI content controls for teens are forcing brand compliance teams to overhaul creator campaign workflows, age-targeting protocols, and approval processes fast.
When hundreds of simultaneous creator activations outperform curated micro-influencer programs — and the risk-weighted framework for deciding which model your brand actually needs.
A data-driven budget framework for brand teams deciding when to boost top creator posts versus investing in new creator talent, using CAC, engagement velocity, and reach decline signals.
A step-by-step compliance audit framework helping brand teams identify which AI-assisted creator posts trigger FTC material connection disclosure requirements before content goes live.
Goldman Sachs forecasts $480B in creator revenue. Here’s a three-year budget framework for brand leaders navigating the automation-driven creator market expansion.
How CMOs should restructure creator program budgets, rate benchmarks, and vendor contracts to match a $250B creator economy that has outgrown its experimental roots.
The FTC’s updated AI-generated UGC disclosure rules demand opening-line and first-seconds placement across every sponsored format. Here’s your brand compliance checklist.
Meta’s teen content controls are reshaping how youth-adjacent brands must structure targeting, creative, and compliance documentation before the next enforcement cycle hits.
A 90-day GEM-optimized creator content calendar that earns TikTok and Reels algorithmic distribution while building the product authority generative AI cites in shopping answers.