Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical vendor consolidation strategy for brands drowning in martech sprawl, with an audit framework, risk checklist, and ROI metrics.
Virtual influencer unit economics beat human creator costs at scale: no usage fees, no scheduling conflicts, and margins that improve with volume.
A practical guide to forecasting consumption-based martech billing so AI usage spikes don’t blow up 2027 marketing budgets.
A CRM hygiene audit is the unglamorous prerequisite that determines whether AI-driven attribution models produce insight or noise.
A practical blueprint for structuring approval pipelines that let brands dark post creator content at scale without compliance chaos.
A 90-day roadmap for launching live commerce in Western markets, covering platform choice, ops, compliance, and creator economics.
A budget and operations blueprint for scaling influencer programs to 500 creators, built on WPP Media’s ROI benchmarks.
Unified identity ledgers promise scale, but pooling first-party data across brands can quietly void consumer consent and trigger regulatory exposure.
Blee’s $27M raise signals AI content governance is now infrastructure. Here’s the playbook brand risk teams need to catch up.
FTC whitelist rules for synthetic avatars demand tighter IP contracts and disclosure language than brands currently have in place.