Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A hybrid distribution playbook for blending organic creator posts with paid amplification to maximize reach, ROI, and compliance.
A practical framework for pricing creator retainers with volume discounts that protect talent value and keep finance teams happy.
Micro influencer rates are climbing fast, and brands without disclosed rate cards and clear contracts are exposed to budget overruns and FTC risk.
Usage rights creep turns simple content deals into open-ended licenses. Here’s how to audit contracts before exclusivity and amplification clauses bite.
A practical framework for setting influencer agency SLAs that hold up when campaigns scale from dozens to thousands of creators.
A practical framework for deciding when an in house influencer marketing coordinator beats an agency, and when it’s the costly mistake.
Centralized vs embedded creator teams: how multi-unit brands should structure influencer programs for speed, consistency, and ROI.
A practical framework for stress testing influencer budgets against a 50 percent spend increase, covering rate shocks, contracts, and ROI guardrails.
A scoring framework for the operational 49 percent (ops, compliance, payments) that actually determines influencer program ROI.
A practical framework for allocating 26 percent of social budget to creators, with tiers, guardrails, and measurement that finance will approve.