Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A procurement playbook for negotiating multi month discount clauses with creators, built around the 71 percent trend reshaping retainer pricing.
A practical guide to building an ROI formula for creator programs that finance will actually trust and approve.
Data collection transparency rules are reshaping creator contracts. Here’s how brands can audit, update, and future-proof agreements before regulators do it for them.
Last-click models undercount always-on creator programs by months. Here’s how a 90 day attribution window fixes the math.
Ambassador, affiliate, and UGC programs fail when they report to the wrong team. Here’s the org chart that stops budget overlap.
A practical vendor evaluation framework for scoring AI-enabled creator platforms before locking budgets for the next cycle.
A practical guide to building a creator acquisition cost benchmark model by industry vertical, so brands can price deals with data instead of guesswork.
Creator marketing KPIs and performance media metrics rarely speak the same language, costing brands budget, attribution clarity, and board credibility.
A playbook for using the 71 percent long-term creator partnership trend as leverage in discount negotiations without damaging rates or trust.
A hybrid organic plus paid creator budget model turns one post into a full-funnel asset, stretching 2026 spend further than either channel alone.