Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When creators fund distribution instead of cash, sales-pathway attribution agreements determine who gets paid, how much, and when disputes arise.
A practical framework for brands modeling multi-year capital commitments to creator equity, from cash flow forecasting to exit scenarios.
A weak termination clause can hand a creator equity partner your customer list, brand assets, and audience access. Here’s how to draft one that doesn’t.
A five-stage creator partnership maturity model to benchmark whether your brand is still buying posts or building real equity.
A vetting framework for agentic CDP platforms before granting write-access to creator audience segments under GDPR and CCPA.
A practical governance framework for TikTok live-shopping programs that mix creator equity with real-time commissions, built for risk and ROI.
A 90% match rate claim means little without a clause defining how it’s measured, verified, and enforced. Here’s how to draft one.
A practical compliance checklist for vetting AEO vendor claims before they become FTC-actionable deceptive advertising.
An AEO compliance checklist for spotting vendor claims that cross from optimistic marketing into FTC-actionable deceptive advertising.
A zero-based budget model built for the shift from one-off sponsorships to long-term creator equity, with allocation math and governance checkpoints.