Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical COPPA compliance checklist for brands running Made for Kids YouTube Shorts campaigns, covering data, disclosure, and contracts.
Usage rights fees are reshaping creator rate cards. Here’s how to model 2027 budgets before buyout costs blow past your media spend.
COPPA’s AI expansion now covers kids’ content made by algorithms, not just humans. Here’s what brands must audit before Q1 launches.
Usage rights, not talent fees, are the hidden line item blowing up creator budgets. Here’s how to scope, negotiate, and forecast them.
Affiliate and influencer teams are merging into consolidated growth functions to kill duplicate spend and unify attribution.
State AI marketing rules now reach far past privacy, covering deepfakes, chatbots, and algorithmic ads. Here’s what brands must track.
A practical compliance checklist for vetting generative AI video vendors before brand legal teams sign off on risk, rights, and disclosure.
As platform payouts climb, diversifying creator revenue dependence becomes the brand’s strongest lever for pricing power and retention.
Google and Etsy are hiring dedicated creator program managers, a signal that brand org charts need a permanent seat for this function.
A 2026 platform price benchmarking guide comparing YouTube, Instagram, TikTok, UGC, and Twitch rates to build budgets finance approves.