Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
eMarketer projects boosted creator spend will match sponsorship revenue at $14.15B by 2027. Here’s how brand finance teams should restructure creator program budgets now.
eMarketer projects boosted creator spend will hit $14.15B by 2027. Here’s how brand finance teams should restructure creator program budgets before parity arrives.
Reach and engagement metrics are costing brands millions. Here’s how analytics teams can rebuild creator program measurement around proven revenue attribution.
EU Digital Services Act enforcement is creating new compliance obligations for US brands running paid creator campaigns across European audiences — here’s what your team needs to act on now.
The dual-track creator investment framework helps brands allocate budget across always-on micro-creator programs and high-production episodic series without undermining either.
When TikTok or Instagram’s AI remixes a sponsored post after publication, who owns the liability? Here’s how legal teams should close the brand responsibility gap.
A practical budget allocation framework for brand strategists deciding how to split creator investment between always-on programs and episodic series campaigns.
Learn how forward-looking brands unify creative planning, multi-platform distribution, and commercial attribution into one operating model to maximize creator ROI.
AI remix clauses brands must add to creator contracts to protect disclosure compliance, brand integrity, and IP rights when TikTok and Instagram algorithmically transform sponsored content.
EU addictive design regulations targeting TikTok and Instagram will reshape organic reach economics — here’s how brands should remodel dependency risk and plan paid budgets now.