Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
CMOs face a widening creator content-approval gap in budget planning — here’s how to sequence spend so bottlenecks don’t sink ROI.
A practical legal audit framework for AI-assisted creator scripts that protects brands from undisclosed endorsement liability.
A practical compliance checklist for brands running TikTok Shop Live events, built to satisfy FTC deceptive urgency standards on countdown timers.
Vermont’s new privacy law changes how brands must structure DPAs with creator platforms — here’s the clause-by-clause framework to stay compliant.
A decision-rights map ends the SEO-vs-content turf war over generative engine optimization budget — here’s how to build one.
A practical guide to pitching creator equity deals to finance, covering valuation math, vesting triggers, and exit clauses CFOs will actually approve.
A dual-track audit framework for checking whitelisted creator ads against platform policy and FTC rules before they run.
Equity stakes and revenue-share deals still count as material connections under FTC rules — here’s how to disclose them without tanking the deal.
A practical guide to gift-tax reporting thresholds for nano-creator seeding programs, with brand-side compliance steps for 2026.
Autonomous AI agents that hire and pay creators create new liability gaps — here’s how to structure indemnification clauses that actually hold up.