Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Reach-based KPIs waste creator budget. Here’s how to rebuild your program around purchase intent signals that actually predict revenue.
A blended rate card mixing retainer, revenue share, and affiliate equity cuts risk for brands and rewards creators who actually sell.
Creator commerce programs carry real financial exposure. Here’s the insurance stack that protects revenue, brand equity, and legal standing.
Revenue share deals look cheap until gross margin absorbs the payout. Here’s how to model creator commerce P&L before you sign the contract.
A quarterly planning model syncs creator commerce drops with livestream calendars, cutting waste and boosting conversion consistency.
A practical framework for detecting, verifying, and correcting inaccurate AI generated brand answers before they become a full-blown crisis.
Colorado Privacy Act creator data rules trip up most influencer programs. Here’s the fix marketing teams need before Q1 audits.
Sloppy vesting language in creator equity deals creates tax, securities, and disclosure risk brands rarely see coming.
AI answer engine misattribution is quietly creating brand liability. Here’s the GEO-era audit playbook to catch false claims before they spread.
TikTok Shop live commerce creates state sales tax nexus brands rarely track, exposing them to audits, penalties, and back taxes.