Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Platform AI labels don’t satisfy FTC disclosure law — brands relying on TikTok and Instagram’s auto-tags alone are still exposed.
Autonomous media-buying tools need contractual spend limits, not just budget dashboards — here’s how to draft AI agent spend-cap clauses that hold up.
A practical blueprint for a Center of Excellence charter that governs AI creator discovery, briefing, and reporting tools before shadow AI creates real risk.
A joint CFO-CMO framework for building a 60-to-120-day payback-window model that turns creator spend into a defensible, board-ready investment.
An audit log standard for attribution and ad-tech vendors turns “we think we’re compliant” into documented proof.
A practical audit log standard for documenting what consumer data flows to attribution and ad-tech vendors, reducing legal risk.
A practical compliance framework for linking loyalty identifiers to in-store digital ad data without triggering privacy or FTC risk.
A practical guide to structuring DPAs with server-side tracking vendors so brands avoid HIPAA violations and OCR penalties.
A practical vendor due-diligence checklist for evaluating AI identity resolution platforms that claim 70-85% match rates.
Why TikTok’s algorithmic feed breaks old disclosure habits, and how brands should audit creator briefs before FTC risk compounds.