Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Whitelisted Reels ads skip the creator’s handle, and Instagram’s own guidance never explains how FTC disclosure still applies.
Clip culture is booming, but ownership of repurposed creator streams is murky. Here’s how brands can close the rights gap before it costs them.
Shorts now draw 200 billion daily views. Here’s how to reallocate influencer budgets toward the clip economy without wrecking ROI.
Crypto gambling content triggers overlapping FTC, state gaming, and crypto securities rules, here’s how brands keep creator campaigns compliant.
A practical framework for budgeting AI native martech, including what legacy automation spend to cut first without breaking campaign operations.
Before copying iGaming creator funnels, compliance teams must vet disclosure, licensing, and KYC gaps unique to crypto native acquisition.
Meta’s block on TikTok-linking ads exposes a bigger risk: single-platform distribution strategies can vanish overnight.
Creator rates are up over 200 percent. A structured RFP process for creator agencies is how brands protect budget and control risk.
A 2027 planning framework for treating creator distribution as always-on demand generation infrastructure, not one-off campaigns.
A planning primer on building marketing mix models that capture AI recommendation exposure, from data inputs to measurement pitfalls.