Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
One-off influencer deal logic is structurally obsolete. Here’s how to rebuild your org structure, contracts, and workflows for the creator economy’s collective infrastructure era.
YouTube’s 12–13% daily viewing share gives CMOs hard data to challenge linear TV upfront commitments and redirect budgets toward creator-produced short-form video inventory.
Learn how to build a multi-creator attribution model that assigns revenue credit across dozens of simultaneous contributors without double-counting cross-audience overlap.
Creator networks deliver predictable content volume and attribution continuity. One-off deals offer flexibility but at a strategic cost. Here’s how to choose the right model for your brand.
Structure multi-player athlete creator contracts covering content rights, exclusivity, revenue share, and FTC disclosure when licensing a centralized sports creator network.
Nielsen data shows short-form video now commands 12–13% of daily viewing. Here’s how brand strategists can use that data to reallocate TV budgets toward creator-produced vertical video.
Creator economy M&A is accelerating. Learn how to audit your creator program contracts for data portability, attribution rights, and exit provisions before an acquisition changes everything.
Learn how to structure rights agreements, revenue-share terms, and attribution clauses when buying into MLB Players Inc.’s centralized multi-athlete content distribution network.
Organic reach is collapsing and amplified creator spend is approaching raw sponsorship fees. Here’s how media planners should restructure video budgets before parity hits.
Scale your influencer program from one-off deals to coordinated creator networks by redesigning brief hierarchies, approval workflows, and attribution systems.