Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The EU Digital Markets Act’s data portability rules now force brands to rewrite creator contracts around metadata access, consent, and audit trails.
A compliance buying guide to UGC moderation vendors, covering brand safety, FTC risk, multimedia scale, and what to ask before you sign.
Instagram’s paid partnership toggle helps, but it doesn’t fully satisfy FTC or EU disclosure law on its own. Here’s the compliance gap.
Strict liability means brands pay for creator mistakes on TikTok Shop. Here’s the pre-launch audit that catches problems before they cost you.
A practical blueprint for scaling AI-moderated UGC without letting brand safety gaps turn into PR and compliance disasters.
AI shopping agents are starting to buy on behalf of consumers, and that breaks click-based creator commission models fast.
TikTok Live Shopping disclosure timing rules require creators to repeat paid partnership disclosures every 30 to 60 minutes, here’s how to script it.
A practical framework for separating production fees from usage rights so cross-channel creator content doesn’t blow your budget.
A data-backed framework for justifying GEO and AEO spend to skeptical CMOs when building 2027 marketing budgets.
A side-by-side RFP framework for choosing between Hollywood creator agencies and traditional holding companies, built for brand decision makers.