Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Forrester finds twice as many B2B buyers now cite AI as their top research source. Here’s how to brief creator partners to produce answer-engine-optimized thought leadership.
Standardized creator MSAs with defined revision limits, payment terms, and disclosure clauses cut legal overhead and accelerate influencer campaign activation at scale.
AI-curated feeds can strip or bury sponsored disclosures after publication. Here’s how brands must restructure creator disclosure architecture to stay FTC-compliant.
AhaCreator’s 50% upfront payment model is reshaping creator procurement. Here’s how brand budget teams must restructure campaign economics to stay competitive.
66.5% of marketers lack AI competency, yet only 5% expect new roles. Here’s how CMOs must redesign hiring, career ladders, and team capability investment now.
A practical compliance framework for brand teams navigating age restriction laws across the UK, Indonesia, and US states — before enforcement deadlines hit your campaigns.
The UK’s under-16 social media ban is live. Here’s how global brand teams can build compliant campaign architecture across UK, EU, and US age-restriction frameworks simultaneously.
Two-thirds of marketing teams lack AI skills needed for agentic creator tools. Here’s a 90-day upskilling roadmap to close the competency gap before deployment.
32% of CMOs run agentic campaigns, but only 5% plan for new oversight roles. Here’s why that gap is a governance crisis—and how to fix it before autonomous campaigns go live.
The UK’s under-16 social media ban reshapes campaign architecture, creator targeting, and compliance timelines. Here’s what brand teams must do before the policy takes effect.