Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creator marketing budgets keep climbing, but the org chart hasn’t caught up: here’s where the function actually sits in 2027 and why it matters.
A practical, COPPA safe workflow for brands running creator campaigns that touch minors, from intake gates to vendor contracts and data retention.
Personalized promo code pricing now sits at the crossroads of FTC endorsement rules and new price-personalization disclosure duties for brands.
A practical audit framework for brands to catch AI likeness and voice clause loopholes before a creator contract turns into a liability.
If your creator program touches California residents (and whose doesn’t), the CCPA/CPRA framework sets the baseline every other state law gets measured against. Since January 1, 2023 it has been a dis
AI creative liability exposes brands, not vendors, when generative ad copy breaks the law. Here’s who pays and how to build a defense.
The FTC’s personalized pricing disclosure proposal could reshape how brands structure influencer discount codes, affiliate links, and creator landing pages.
As creator marketing matures into a C-suite function, brands must rethink reporting lines to protect ROI, compliance, and budget control.
Finance and retail giants prove an in-house creator marketing team cuts cost, speeds compliance, and beats agency-run programs on ROI.
The FTC’s personalized pricing study exposes surveillance pricing risk at Walmart, Target, and DoorDash, with lessons every brand needs now.