Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A cross-border creator payment compliance matrix to navigate EU flat parcel duty and divergent VAT after the low-value exemption ended.
A creator contract clause that assigns FTC liability the moment script approval crosses into line-by-line control brands can’t shrug off.
A practical creator contract clause template for assigning FTC liability when brand script approval turns into de facto control.
TikTok Shop’s real-name ID checks and FTC disclosure rules pull merchant livestreams in two directions—here’s how brands reconcile both.
A three-scenario budget model helps CMOs turn slowing ad growth and rising creator ROI into a board-ready growth story.
A practical legal review gate stops AI-dubbed creator ads from becoming an FTC, EU AI Act, or consent nightmare across markets.
A zero-based budgeting model for splitting creator fees and AI ad creative spend, built for brands rethinking every dollar from scratch.
TikTok Shop’s expanded supplement age-verification rules demand new creator brief checklists — here’s how brands stay compliant and protect campaigns.
A board-ready framework for deciding when to exit a legacy macro-influencer deal and reallocate spend to a nano-creator portfolio.
Texas and Florida’s parental consent laws force brands to segment national creator campaigns or risk platform and legal exposure.