Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
PwC’s OpenAI deal shows LLM agents taking over first-line customer engagement — here’s what brands must fix before copying the model.
UGC widgets are moving from nice-to-have plugin to line-item MarTech spend, reshaping how brands budget for content and paid media.
A $74B AI-MarTech market flips vendor leverage to buyers—here’s how to renegotiate contracts before renewal season.
Reach is dead weight on dashboards. Here’s why conversion velocity is becoming the metric brands actually pay creators against.
AI-native startups are hitting lower CAC than legacy brands by treating creators as growth infrastructure, not ad spend. Here’s the data.
Singapore’s AI-native agency boom signals where global influencer budgets and talent are headed next — and how brands should respond.
As antitrust and privacy regulation collide, a data-privacy-first creator platform is now a compliance requirement, not a nice-to-have.
Shoppable video is pulling budget from static ads fast — here’s what TikTok Shop and Instagram Commerce growth means for 2027 planning.
AI is rewriting how brands calculate CAC in influencer partnerships—here’s what the 2026 shift means for budgets and vendor selection.
GRIN’s acquisition spree signals a creator economy platform consolidation wave that carries real vendor concentration risk for brands.