Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The EU’s €3 flat duty on cross-border parcels reshapes creator gifting costs, product seeding logistics, and DTC social commerce margins for brands targeting European markets.
As agencies cut headcount via AI automation, in-house brand teams must build the attribution depth, creator oversight, and quality controls agencies are quietly offloading.
Independent creator-specialist agencies are outperforming holding company AORs on speed, platform depth, and measurement. Here’s what CMOs must demand before signing.
Assess whether your influencer program infrastructure is ready for AI-first discovery, outreach, contracting, and attribution—and which gaps to close before automation scales.
YouTube’s $60B revenue milestone signals a structural shift. Here’s how brand strategists should reallocate video budgets from linear TV upfronts toward creator series and Shorts inventory.
The EU’s €3 flat duty on all imported parcels reshapes brand gifting logistics, creator seeding costs, and cross-border social commerce margins starting July 2026.
Platform crackdowns on AI-generated faceless video are creating a measurable distribution advantage for brands that verify and brief authentic human creator content.
AI discovery tools are compressing mid-tier creator rates while niche experts gain pricing power. Here’s how brand strategists should reposition their creator budgets now.
AI is reshaping the CMO role faster than most brand teams are prepared for. Here’s what agentic tool proliferation and the skills gap mean for marketing leadership architecture.
AI-powered creator programs at scale risk destroying the authenticity signals that drive algorithmic reach and audience trust. Here’s how brands can automate without losing what works.