Author: Samantha Greene

Senior influencer roles now hinge on platform fluency, not follower counts. Here is what brands should test in candidates, how to restructure teams, and which proof points matter.

X replaced Creator Revenue Sharing with Original Content Rewards. Here is what changes for creator vetting, pricing, and brand safety before you lock next year’s influencer budgets.

Gen Z increasingly acts on AI chat answers without checking them. Here is why that trust is forming, where it stops, and how brands can earn a place in the answer.

More VP and chief creator titles signal that influencer budgets have outgrown the coordinator era. Here is how to read the titles, and what to fix before you add another one.

LinkedIn is building toward a creator fund, and its new marketplace already changes how B2B brands find, vet and pay creators. Here is what to budget, test and negotiate now.

Substack and Reddit now offer brands real creator surfaces beyond the big four platforms. Here is how to size the opportunity, structure deals, and keep compliance and measurement honest.

Influencer budgets are growing faster than the systems that prove they pay off. Here is how to build a revenue framework before the next budget lift, and what to say when finance asks.

B2B teams are centralizing influencer work into a center of excellence. Here is what it owns, how to staff it, and how to prove it pays for itself without becoming a bottleneck.

Senior influencer hires now need hands-on fluency across platforms, tools, and disclosure rules. Here is how to screen for it, what it signals in job postings, and where it protects ROI.

Creator, social commerce and performance budgets are merging into one line item. Here is how brands should restructure spend, measurement and compliance around that shift.