Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
AI usage is up 28% but brand trust in AI is falling — here’s why transparent attribution models are the fix, not the workaround.
Nearly 40% of ad creative never runs. Here’s how brands can redesign approval workflows to cut waste and ship more campaigns on budget.
Travel brands are tripling creator earnings by pairing flat fees with commission — here’s how affiliate-first creator compensation actually works.
As trust in brands and governments erodes faster than institutions can rebuild it, spokesperson strategy needs a 2027 rethink.
The creator economy’s AI production divide is splitting brands into two speed tiers—here’s how to close the gap without sacrificing quality.
Gen X controls trillions in spending power, yet brands keep funneling budgets to Gen Z. Here’s the data-backed case for reallocating.
Global digital ad spend growth is decelerating structurally, not cyclically—here’s how brands should rebuild 2027 channel plans around that reality.
YC-backed anti-consumption startups are reframing “less” as aspirational, forcing CPG brands to rethink category positioning before 2027 budgets lock.
AI-generated ad backlash is hardening into permanent sentiment shift, not a passing trend, and brands need new tracking metrics now.
Screen-time data is falling across every major survey. Here’s how brands should rebuild reach planning before budgets get set.