Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
IBC’s AI Squared Insights launch signals a shift from vanity metrics to real-time risk and ROI scoring for influencer programs.
US retailers are rebuilding livestream shopping around retail media data and AI hosts, not just hype from the first failed wave.
Retail media networks are pulling creator dollars into their walled gardens. Here’s how to rebuild your 2026 budget without losing reach.
News Corp’s Beyond’27 series signals legacy publishers are chasing creator budgets, forcing brands to rethink where trust and reach actually live.
Inbound UGC marketplaces flip the sourcing model, letting six-figure creators pick brands instead of waiting to be discovered.
AI agents now plan, post, and optimize creator content across channels in real time, forcing brands to rethink workflows, risk, and ROI.
PwC pegs India’s creator economy at $36.7 billion, and global brands still budgeting on gut feel are already behind the curve.
India’s creator economy just hit $36.7B in media growth. Here’s what brands need to rethink about budgets, compliance, and creator tiers.
Consumer discovery has left the feed for search, retail marketplaces, and AI answers, and creator strategy has to catch up fast.
Nano-influencer growth in emerging markets is reshaping budgets as brands chase cheaper CPMs, higher trust, and creators who actually convert.