Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Data shows long-term creator partnerships beat one-off sponsorships on trust, retention, and ROI. Here’s what brands should do next.
As creator ad spend hits $37 billion, micro and nano-influencers are commanding higher rates. Here’s how brands should adjust budgets.
Zero-click search now dominates Google, forcing brand marketers to rebuild content strategy around trust signals, not just rankings.
AI-native marketing vendors command valuation premiums over legacy MarTech, and the gap signals which contracts brands should renegotiate now.
The AI-MarTech market is racing toward $74 billion, and vendor contracts written for the old pace of change won’t survive the transition.
EU, UK, and Australian youth safety laws are converging on algorithm design — here’s what brands must fix in creator programs before 2027.
New retail data shows 75% of brands still under-invest in creator marketing, leaving measurable sales growth on the table.
Circana’s incrementality data gives mid-size beauty and specialty retail brands hard evidence to defend, reallocate, or grow influencer budgets.
Fourteen marketing automation unicorns show where AI investment is concentrating — and what it means for brand budgets and vendor risk.
AI discovery tools are exposing rented reach, pushing brands toward platform diversification and audiences they actually own.