Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Stagwell’s AI agent partnership with The Trade Desk reshapes agency-of-record models, media planning automation, and the human vs. machine strategy debate.
Adobe, OpenAI, and Anthropic approach AI campaign personalization differently. Here’s what brand teams should prioritize when selecting a partner.
The CJR deepfake experiment sets new standards for responsible synthetic media. Here’s what brands and agencies must adopt now.
Agency forecast data contradicts the doom narrative — here’s what brand teams should weigh before pulling influencer operations in-house.
Brands are turning interactive creator content and reward mechanics into powerful loyalty loops that convert first-time buyers into repeat customers.
Brands are replacing affiliate commissions with engagement-based creator partnerships. Here’s how to redesign your program for measurable impact.
Retail creator programs are shifting from affiliate links to gamified challenges, forcing brands to completely rethink their creator incentive architecture.
Target’s shift from affiliate commissions to gamified creator challenges reshapes retail performance marketing budgets, creator incentives, and brand strategy.
Luma’s Dream Brief finalists at Cannes reveal new cost benchmarks, production standards, and brand risk thresholds for AI-generated video advertising.
Luma’s Dream Brief finalists at Cannes expose the real cost benchmarks, production standards, and brand risks of AI-generated video advertising.