Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
NemoVideo’s 200-brand network signals a structural shift in e-commerce creative. Here’s what AI video agent adoption means for your 2026 content strategy and budget.
Accenture Song’s acquisition of Whalar reshapes creator vendor evaluation. Here’s the brand-side risk and opportunity framework procurement teams need now.
CCO hires, agency acquisitions, and metric standardization are leading indicators of creator economy maturity — here’s what brands must build before the market moves past them.
Cherub, Whalar, and brand-side CCO hires signal a structural shift. Here’s the operating model brands must build to compete in the $480B creator economy.
A structured framework for brand and agency teams to evaluate OpenAI IPO signals, Viant attribution tools, and Coca-Cola generative creative against real budget allocation decisions.
Three simultaneous market shifts—CCO hires, agency acquisitions, and creator centralization—signal that brands without formalized creator programs are falling structurally behind.
Venture-backed consumer brands launching with creator-led strategies are your highest-ROI partnership targets. Here’s how to find them before your competitors do.
AI displaces tasks, not headcount—new research shows only 5% of AI-driven changes create new roles. Here’s how brand marketing leaders should restructure creator program staffing.
AI search now surfaces answers before prospects visit any brand site. Here’s how professional services brands must structure creator and owned content to win that zero-click moment.
OpenAI’s IPO and emerging ad tools could reshape how brands split budgets between creator programs and paid media. Here’s what marketing leaders need to model now.