Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Netflix, Prime Video, and Disney+ are courting creators directly, and CTV ad budgets are set to reshape influencer deals well before 2027.
Analysts are cutting creator economy growth forecasts as a $100 billion ceiling exposes cracks in ad spend and platform monetization.
IAB’s Creator Growth Summit measurement framework ties brand lift metrics to sales attribution, giving brands one scorecard for creator ROI.
Social commerce GMV doubled year over year, and brands still budgeting like it’s a side channel are already behind on 2027 planning.
GEO now reports to the CFO. Here’s why boards track AI search visibility like revenue, and what marketing leaders must measure.
AI martech spend is racing toward $74.3 billion by 2031. Here’s how brands should budget, staff, and structure contracts now.
Vertical micro drama apps are pulling attention and ad dollars fast, forcing brands to rethink format strategy before rivals lock in the audience.
Metaverse storefronts are quietly becoming a fourth creator commerce channel, and brands ignoring them risk ceding an emerging revenue lane.
New data shows trust predicts purchase intent better than reach, forcing brands to rethink influencer measurement and KPI design.
API driven publishing layers unify creator content and checkout into one path, cutting attribution loss and boosting conversion for brands.