Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Global creator ad spend hit $44 billion—here’s how to tell if that growth signals maturity or a bubble about to pop.
AI-driven campaign optimization is letting brands cut ad-tech vendors and consolidate media buying without sacrificing performance.
A buyer’s framework for evaluating IAB’s Global Creator Week upfront marketplace before committing cross-border creator budget.
TikTok’s algorithm now rewards small creators over follower count, forcing brands to rethink budget allocation and pricing models.
TikTok’s algorithm now rewards small creators over big names, forcing brands to rethink budgets, pricing, and ROI math for micro-creator pricing power.
Why gifting, one-off posts, and vanity metrics no longer work — and the framework brands need for 2027 creator budget planning.
Livestream shopping converts at 30% versus 2-3% for static e-commerce — here’s the budget case for shifting spend to TikTok Shop Live.
Single-platform dependency turns every algorithm update into an existential threat—here’s how brands diversify creator strategy before disaster hits.
Creator Economy Live East attendance data shows a 171% budget jump, signaling where creator investment is headed.
TikTok Shop live-selling converts at 30% versus 2-3% for static e-commerce — here’s the data behind the gap and what it means for media buyers.