Author: Samantha Greene

TikTok’s Sundance program and Meta’s Series feature signal a platform-level shift to episodic content — here’s how brand strategists must adapt multi-quarter campaign planning now.

Accenture Song’s acquisition of Whalar raises the bar for creator platform analytics. Here’s how brand teams should re-evaluate vendor data capability in response.

Boosted creator content is closing in on pure sponsorship spend. Here’s how brand finance and marketing leaders should model the $14.15B amplification milestone in annual budget planning.

Agency acquisitions and new C-suite titles signal the creator economy is maturing fast. Here’s what structural consolidation means for your influencer program’s operating model.

The UK IAB’s £18B AI ad spend forecast forces brand teams to rethink how they sequence investment between human creator partnerships and AI-generated ad formats.

Gen Alpha is reshaping beauty marketing. See how Urban Outfitters and legacy brands are rebuilding creator programs around tween purchasing power and platform behavior.

TikTok’s Paid Series and Meta’s Series Hubs are reshaping creator revenue models. Here’s how brand teams should evaluate these structures beyond flat-fee sponsorship.

The $14.15B amplified spend projection is reshaping creator rate benchmarks, exclusivity terms, and partnership economics. Here’s what brand procurement teams must act on now.

As consolidation reshapes the creator economy vendor landscape, brand procurement teams need sharper strategies to manage vendor concentration risk before the next big acquisition changes their stack.

The $1.3B US micro-drama market and TikTok’s paid series feature are converging into a monetized content category brand strategists can’t afford to ignore.