Author: Samantha Greene

The CMO role is being reshaped by AI faster than most org charts can handle. Here’s what the dual-CMO model and 65% role-reshape stat mean for your leadership architecture.

How to define job specs for the rare hybrid marketer who combines senior campaign strategy with hands-on AI workflow fluency — and where to find them in a tight talent market.

AI fluency for senior brand leaders now means designing and governing workflows—not just using tools. Here’s how to redefine director-level competencies before the gap widens.

Forbes World Cup data shows creators outperform broadcast on engagement and cultural credibility. Here’s how brand strategists should present that ROI case to non-marketing executives.

Forbes’ World Cup data shows creator ad spend outpacing broader digital growth — here’s how brand investment committees should reweight creator budgets in annual planning.

Marriott’s Google AI Summit insight on rebuilding workflows before automating them offers brand leaders a governance blueprint for AI in creator programs.

AI infrastructure is splitting creator economy programs into two tiers. Here’s what brands with AI-ready operations are doing differently — and the operational gap you need to close now.

YouTube creator channels are competing directly with NBC and Disney for upfront ad dollars. Here’s how brand media buyers must restructure annual video budgets now.

Goldman Sachs projects a $480B creator market by 2027. Here’s why mid-tier creator rates are rising fast and what procurement teams must do now to lock in competitive pricing.

The industry consensus is clear: experience alone no longer qualifies senior marketers. Here’s how to sequence AI skill development against your existing strategic expertise.