Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
AI agents now demand instant creator payouts. Here’s how brands must rebuild payment infrastructure to keep pace without adding risk.
AI agents now demand instant creator payouts. Here’s how brands must rebuild payment infrastructure to keep up without adding risk.
The creator middle class is quietly outperforming top-tier talent on ROI, forcing brands to rebuild programs around retention, not reach.
Creator ad spend is growing faster than total digital spend—here’s the data behind the shift and what it means for budget planning.
Creator ad spend is growing faster than total digital ad budgets — here’s the data behind the shift and what marketing leaders should do next.
What 20+ brand-creator equity deals reveal about vesting, control, and risk in 2026 stake agreements.
New IAB forecast data shows creators outranking every channel but paid search and social — here’s what that means for budget allocation.
Half of consumers now start product research in AI chatbots, not Google — here’s how brands rebuild the funnel around zero-click discovery.
Gen Alpha is quietly rejecting algorithmic feeds. Here’s what that means for brand discovery, creator strategy, and search budgets ahead.
Screen time is shrinking while AI content floods feeds — here’s how to rebuild 2027 reach planning around attention, not impressions.