Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The global creator talent pool just crossed 100 million. Here’s what that supply glut means for discovery costs, rates, and brand strategy.
Substack’s AI slop purge is a preview of the scrutiny brand UGC sourcing needs — here’s how to build standards before regulators or platforms force it.
Small agencies are beating holding companies on speed, using multi-format creator production to win pitches big shops can’t move fast enough to close.
Retail media networks are building in-house creative studios, and brands need to know what that means for agency budgets, control, and ROI.
McKinsey data shows half of consumers now start with generative search, forcing brands to rebuild funnels around AI answer engines, not just SEO.
Four foundation model firms now underpin most MarTech AI. Here’s how brands should assess and hedge that concentration risk before 2027 budgets lock in.
When four AI labs control the infrastructure behind your MarTech stack, vendor risk isn’t hypothetical—it’s a 2027 budget line.
New bounce-rate data shows shoppers abandon slow AI experiences within seconds, forcing brands to rethink creator tools and martech vendors.
The creator economy is racing toward $480 billion by 2027 — here’s the budget, staffing, and platform math brands need now.
TikTok Shop’s beauty surge is squeezing UK indie retailers, accelerating consolidation brands can’t afford to ignore.