Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Flat fees are losing ground to commission-based creator deals. Here’s why brands are rebuilding influencer budgets around trackable revenue.
Sub-20K creators now command nearly half of US influencer spend, forcing brands to rebuild rate cards and 2027 budgets from scratch.
Micro-creator spend is nearing half of US influencer budgets—here’s what CFOs should expect from rate cards and how to plan for it.
Nearly half of US influencer spend now flows to sub-20K creators. Here’s how to rebuild budget allocation around that shift.
AI discovery tools are unlocking sub-20K creators at scale, forcing brands to rethink budgets, vetting, and rate benchmarks.
Agency M&A has flipped: buyers now pay premiums for AI workflows and proprietary data, not client rosters or headcount.
A technology readiness checklist for small agencies walking into a CMO’s first AI-augmented pitch meeting, minus the buzzword theater.
New creator economy job titles reveal how agencies are restructuring around AI, data, and commerce, not just adding buzzwords.
Affiliate links now outearn flat sponsorships for creators, and finance teams love the trackable ROI. Here’s the data behind the shift.
High-volume creator programs break down without visibility. Here’s how AI platforms fix accountability at scale before budgets bleed.