Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Roku and Smartly’s CTV-social bridge gives brands a precision targeting playbook for unifying streaming and feed campaigns.
A step-by-step account-loss recovery playbook showing how AI-augmented reporting and QA helped one agency win back a fired client.
Micro-creator spend has overtaken macro deals since 2021 — here’s a data-backed framework for rebuilding your creator tier allocation model.
Small agency AI adoption data reveals which tools actually drive faster growth, and which are budget theater dressed up as innovation.
TikTok now weights real-time community signals over polish, and AI-generated video is losing algorithmic priority to it. Here’s the brand playbook.
A CFO-friendly creator deal only survives board scrutiny if its click-to-booking metrics are structured, attributed, and audit-proof.
Smartly and Roku’s integration turns CTV into a programmatic extension of social feeds, forcing brands to rethink creator content repurposing.
Early data shows branded shoppable formats on Amazon and Walmart outperform display, but the lift varies by category and creative quality.
Micro-creators now command nearly half of influencer spend, forcing brands to rebuild discovery workflows around volume, not vanity metrics.
Moxie Media’s payout overhaul is rewriting creator economics — here’s how brands should adjust negotiation strategy before contracts renew.