Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
US brands are adapting Asia’s livestream shopping playbook, but TikTok Shop and Amazon Live demand a different operational model entirely.
WPP Media tested 600 creators and found a 3.5x ROI signal, but the methodology reveals more about measurement than magic.
Senior creator partnership hiring is reshaping agency org charts as brands demand accountability, compliance rigor, and measurable ROI from influencer programs.
Digiday’s fundamentals warning signals a creator economy correction. Here’s how brands should reposition budgets and vetting now.
CantyDigital’s local GEO playbook shows regional brands how SMB agencies are winning visibility in AI-generated search answers.
A 31.8% CAGR in generative AI marketing spend is about to reshape creator program budgets. Here’s where the money moves next.
TikTok’s new Category Operations Manager hire for Shop signals where social commerce investment, creator payouts, and brand budgets are headed next.
Fluencify’s 3.7 million euro raise signals Europe’s creator marketing platforms are consolidating fast, and brands need a vendor strategy now.
Creator ad spend is nearing $44 billion, and RAD Amplify’s new sales director hire hints at what comes next for brand-side buyers.
Generative AI marketing spend is growing 31.8% annually. Here’s where brands should actually allocate budget next year.