Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Brands face 200+ AI use cases and no clear ROI signal. Here’s a practical framework to separate real value from vendor hype.
OpenAI’s European AI ad pilots are quietly rewriting creator distribution, budget allocation, and platform risk for brand marketers.
Nano-influencer engagement premiums are pulling brand budgets away from mega deals toward smaller creators with sharper ROI.
Agency roll-ups are reshaping creator economy pricing and access. Here’s what brand leverage really looks like now.
Polished influencer campaigns are losing engagement to rough, fast micro-content. Here’s what that shift means for brand ROI and creator budgets.
Commerce media networks are pulling ad dollars from search and social, but brands still can’t measure ROI the same way across platforms.
OpenAI’s ad pilot inside ChatGPT opens a new paid distribution channel, and brand marketers need a playbook before competitors claim it.
A 68% zero-click search rate is rewriting brand discovery. Here’s how marketers should rebuild strategy around visibility, not clicks.
NewEngen’s Grapevine acquisition signals faster agency consolidation. Here’s what brand buyers must renegotiate now.
Zero click search and AI crawlers now decide brand visibility. Here’s why machine-readable content is the new SEO baseline.