Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Amazon and Walmart’s shoppable video formats signal retail media’s shift from banner ads to full-funnel commerce entertainment.
Affiliate commissions now dominate creator deals because CFOs can finally measure them—here’s what that shift means for brand budgets.
Budget approval is the top bottleneck for nearly half of marketers. Here’s the structural fix, from workflow redesign to pre-approved tiers.
A flooded creator market has shifted rate negotiation leverage to brands. Here’s how to use it without wrecking your talent pipeline.
Micro-creator affiliate commissions are outpacing flat-fee deals, forcing brands to rethink budgets, tech stacks, and how they measure influencer ROI.
Global supply chain reshoring is rewriting brand narratives — here’s how marketers should adapt “Made Locally” messaging without alienating global customers.
Longitudinal data shows under-30 consumers now switch brands faster than ever—here’s what’s driving the decline in brand loyalty and how to respond.
Sovereign AI models are gaining ground with brands facing strict data laws, forcing marketers to rethink LLM vendor selection.
2026 spending data shows shoppers trading down, not out — here’s how brands should rewrite value messaging without triggering a race to the bottom.
Voice-first customer service is resurging as AI trust gaps push consumers back to phones — here’s what brands should do about it.