Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Just 33% of marketers say influencer ROI is easy to measure. Here’s why the gap persists and what brands can do to close it.
Brands are moving budget from macro to nano influencers in 2026, chasing trust, engagement, and lower risk over reach.
AI now eats 15.3% of marketing budgets, and the money isn’t new. Here’s exactly which channels are footing the bill.
Enterprise marketing teams now spend 16.6 hours weekly on AI visibility work. Here’s how the best-run teams are staffing and scaling it.
Gartner finds 70% of marketing orgs aren’t ready to scale AI. Here’s why the readiness gap exists and what closes it.
Commerce media networks want creator budgets, but weak cross-channel measurement leaves brands guessing at true incremental ROI.
UGC production capacity is now the top valuation driver in creator agency M&A, reshaping how brands pick partners and manage risk.
CMOs are pulling marketing budgets from proven channels into unproven AI bets. Here’s where the money is going and what it risks.
Gen Z now trusts nano-creators more than celebrities, forcing brands to rethink budgets, vetting, and program structure for 2026.
Retail media’s first upfront signals a budget reallocation away from influencer programs, and brand teams need to react now.