Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
2026 data shows AI-native small agencies win more pitches, and tooling choices — not headcount — explain the gap.
Six months of Netflix pause-ads data reveals what precision targeting actually delivers on streaming — and where it still falls short.
The Drum’s bottleneck data shows where ad-ops delays actually live — and it’s not where most brands are pointing automation budget.
Follower count is dying as a sourcing metric — here’s why brand-fit scoring is rewriting how discovery tools rank creators.
Skift’s travel affiliate data shows micro-creators drive more bookings than mega-influencers — here’s what it means outside travel.
Small agencies are using AI to cut pitch turnaround from weeks to hours, closing deals faster than bigger, slower-moving competitors.
TikTok Go’s commission model is squeezing flat-fee deals out of the mid-tier creator market—here’s what it means for brand budgets.
Small agencies are hiring for two new roles — here’s how to evaluate whether Content-AI Hybrids and Interactive-Finance Growth Leads are worth the headcount.
Most small agencies adopted AI. Few grew because of it. Here’s the maturity curve that separates the two, and what to fix first.
Roku and Smartly’s CTV-social bridge gives brands a precision targeting playbook for unifying streaming and feed campaigns.