Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Search, social, and DSPs are plateauing. Here’s where performance marketing budgets are actually headed next, and how to prepare.
Vogue Business says AI Visibility is fashion’s new engagement metric. Here’s what it means for influencer budgets, ROI, and risk.
Ascendent Network’s retail-commerce upfront reshapes how brands buy creators, forcing budget owners to rethink guarantees, measurement, and risk.
A 3.5x ROI signal is pulling creator spend out of test budgets and into core media plans, forcing CMOs to rebuild measurement and governance.
The martech stack collapse is forcing brands to rethink bloated creator program budgets, vendor sprawl, and where real ROI actually lives.
US brands chasing live commerce must fix logistics, compliance, and platform gaps before Asian-style livestream shopping can work here.
B2B marketers are pulling budget from traditional channels into creator partnerships. Here’s the data and operational logic behind the shift.
Board level AI content risk is forcing brands to rebuild marketing org charts around governance, not just creative output.
Fragmented IT infrastructure quietly drains creator program ROI through duplicate tools, broken attribution, and manual reconciliation.
In-store AI is becoming the next creator commerce battleground, and brands without a physical retail strategy are already behind.