Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Generative search is changing how people evaluate expensive purchases, from enterprise software and luxury travel to premium home services and…
In 2026, brands, creators, and operators are rethinking scale. The old race for giant audiences is losing ground to the…
In 2026, trust is harder to earn and easier to lose, especially as AI-generated media floods every channel. That shift…
The vibe shift from maximalist Silicon Valley to minimalist utility is redefining how products get built, funded, and adopted in…
The vibe shift from maximalist Silicon Valley to minimalist utility defines how tech builds, sells, and earns trust in 2026.…
In 2026, brands are rethinking growth around digital heirloom marketing: creating products, stories, and customer relationships designed to stay valuable…
In 2026, quiet marketing movement strategies are reshaping how luxury brands signal value, trust, and exclusivity. Instead of oversized insignias,…
Eco doping awareness is reshaping how consumers, regulators, and investors judge sustainability claims in 2026. As scrutiny intensifies, brands can…
In 2026, the neo collectivism trend is reshaping how people shop, subscribe, and share value. Consumers increasingly prefer bundles that…
Slow social is reshaping how people connect online in 2026. After years of speed, scale, and endless posting, users increasingly…