Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
AI marketing spend now hits 15.3% of budgets, and the reallocation pattern reveals which brands are maturing fastest.
The U.S. Chamber’s amicus filing for Meta reshapes the FTC antitrust case, with real stakes for advertiser costs and platform choice.
Generative AI in marketing will grow 31.8% annually through 2027. Here’s how to rebuild budgets, roles, and vendor contracts now.
Independent AI benchmarking services like AI² Insights are becoming the new trust layer brands need to vet creator and AI-generated content risk.
Zero-click search now hits 68%, forcing brands to treat AI answer visibility as the new top-of-funnel acquisition channel.
AI answer engines are quietly becoming paid media. Here’s why brands need a distribution budget for ChatGPT, Perplexity, and Gemini now.
Zero click search is starving traffic-based funnels. Here’s what brands should measure instead to prove influencer ROI.
Discovery fragmentation is splitting creator distribution across feeds, marketplaces, and AI agents, forcing brands to rethink budget and measurement.
IBC 2026’s AI use case map shows marketers where automation actually pays off in content, discovery, and rights compliance.
India’s $36.7B entertainment market is forcing brands to rethink influencer budgets, deal structures, and platform bets before rivals lock in the best creators.