Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
TikTok micro-creator CPE and CPA benchmarks are rising fast. Here’s how to rebuild your budget model, renegotiate rates, and structure exclusivity before costs compound.
IAB-UK qualification standards and TikTok’s long-tail algorithm are pulling creator rates in opposite directions. Here’s what that means for your influencer budget strategy.
The IAB-UK Creator Qualification Framework reshapes how brands vet creators, structure contracts, and build tier strategies — here’s what it means for your program.
TikTok’s long-tail amplification data is reshaping micro-influencer pricing. Here’s how procurement teams should renegotiate rate cards, exclusivity, and performance escalators.
Answer engines now control product discovery. Here’s how brand strategists should budget, measure, and optimize for a world where one AI response wins the sale.
TVU Go, Creator Connect, and Gemini Omni Flash are collapsing production, distribution, and measurement into one stack—and brands need a unified buying strategy now.
Generative AI is reshaping the $422B ad market. Here’s how brand leaders should sequence infrastructure, talent, and creative investment to stay ahead.
Learn how brand founders can apply GEO principles to executive content so their authority signals appear in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.
Short-form video watch time is up 20% YoY. Here’s how brand teams should reweight their creator mix, budgets, and attribution models around Instagram Reels.
Adobe’s report reveals 1-in-4 consumers now prefer AI for research. Here’s how brand strategists should split content investment between human creators and AI-optimized assets.