Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Early four-day workweek data shows marketing teams cutting output volume but raising creative quality, with real ROI tradeoffs.
Consumer skepticism toward sponsored AI chatbot recommendations is rising fast — here’s the sentiment data brands must track before scaling conversational commerce.
Retail media networks are funding in-house content studios, turning grocery and big-box chains into media companies brands must now court.
Ad load time patience is collapsing fast — here’s what new bounce rate data means for creative production speed and budget allocation.
Resale platforms are rewiring how consumers value new products, forcing brands to rethink pricing, messaging, and ad strategy.
Youth unemployment is pushing under-25s into creator work en masse, forcing brands to rethink sourcing, vetting, and pay in their talent pipelines.
Some brands are dialing back AI targeting to rebuild trust — here’s what un-personalization means for budgets, creative, and compliance.
India’s creator economy just hit 25 million professionals. Here’s what that scale means for brands sourcing APAC talent, budgets, and vetting workflows.
McKinsey data shows half of consumers now start product research in AI search — here’s how brands should resequence content investment.
A practical compliance map for brands navigating EU DSA, US state AI laws, and FTC Section 5 across influencer and AI marketing programs.