Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
NewEngen’s acquisition spree signals a wave of agency roll ups. Here’s what brands need to ask before signing another retainer.
AI now claims 15% of marketing budgets. Here’s exactly which line items are getting cut to fund it, and how to protect ROI.
NBCUniversal’s U Next signals a shift: streaming platforms now compete as creator distribution networks, not just video libraries.
New data shows enterprise marketers spend 16.6 hours weekly managing AI brand presence, a hidden tax on marketing ops budgets.
Agency consolidation is merging UGC, affiliate, and whitelisting into one discipline, forcing brands to rethink teams, tools, and vendor contracts.
IBC’s AI Squared Insights launch signals a shift from vanity metrics to real-time risk and ROI scoring for influencer programs.
US retailers are rebuilding livestream shopping around retail media data and AI hosts, not just hype from the first failed wave.
Retail media networks are pulling creator dollars into their walled gardens. Here’s how to rebuild your 2026 budget without losing reach.
News Corp’s Beyond’27 series signals legacy publishers are chasing creator budgets, forcing brands to rethink where trust and reach actually live.
Inbound UGC marketplaces flip the sourcing model, letting six-figure creators pick brands instead of waiting to be discovered.