Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
A practical compliance map for brands navigating EU DSA, US state AI laws, and FTC Section 5 across influencer and AI marketing programs.
Netflix, Amazon, and Google now control most CTV ad inventory, forcing buyers to rethink upfront strategy, pricing leverage, and measurement in 2026.
As screen time shrinks and AI automates ad buying, brands must plan for attention scarcity, not just efficiency gains.
28 marketing leaders at Cannes 2026 agree: AI can draft and optimize, but judgment, taste, and hiring calls stay human.
Five companies absorb most AI venture capital. Here’s what that concentration means for martech vendor risk and procurement strategy.
Google’s AI Overviews cite the same trusted, well-structured pages that already rank—here’s why classic SEO signals still decide who wins.
Advertiser interviews expose why Meta’s AI ad tools stumble on brand voice, forcing marketers to rethink automation guardrails.
Usage is up 28%, trust is down. Here’s what the consumer AI trust gap means for CMO messaging, disclosure, and channel strategy.
Netflix’s Q2 programmatic ad inventory surge is reshaping streaming buys—here’s how media buyers should adjust bidding and mix.
Agencies are billing a 22% AI premium on top of retainers. Here’s what it actually covers, and how to negotiate it down.