Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Digital ad spend growth is slowing even as AI automates buying, and brands that misread why will misallocate next year’s budget.
The EU’s DSA finding against Meta signals algorithmic changes brands must plan for now, from feed ranking to ad targeting.
Follower count is losing its grip on creator valuation as brands and CFOs demand affiliate-driven, revenue-linked performance data instead.
A benchmarking breakdown of how small agency networks are pricing AI-augmented services, and what it means for brand buyers negotiating scopes.
WARC-Lions data shows 85% of marketers now trust community signals over AI output for creative strategy. Here’s what that means for your budget.
Why smart brands now repurpose one UGC asset across TikTok, Reels, and Shorts instead of building platform-native campaigns from scratch.
Shoppable Reels, live-stream commerce, and AR are merging into one checkout layer — here’s how brands should budget and staff for it.
Agencies are ditching top-heavy rosters for networks of thousands of small creators — here’s how sourcing models are being rebuilt.
TikTok Go ties creator pay to sales and views, not follower counts. Here’s what it means for brand budgets and risk.
Affiliate-link data shows why micro-creators now claim nearly half of US influencer budgets, and how brands should reallocate spend.