Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Digital ad spend deceleration and AI efficiency gains send conflicting signals — here’s how to plan budgets without guessing wrong.
AI video ad inventory just hit 40%. Here’s how media buyers should reweight production budgets before competitors lock in the arbitrage.
Emarketer’s sub-20K creator data shows nano and micro influencers deliver stronger ROI, and your 2026 rate card should reflect it.
Netflix’s $3 billion ad target reshapes streaming inventory. Here’s how brands should reallocate video budgets before rates climb further.
AI-native boutique agencies are beating holding companies on speed and cost, forcing brands to rethink how they buy creative and media services.
Ai4, IJCAI-ECAI, and AIMST sessions reveal where marketing AI budgets are actually headed next, and where brands are overspending.
Ad agencies are hiring forward-deployed engineers to embed AI directly into client workflows, turning campaign ops into a technical advantage.
OpenAI’s device rumors and Anthropic’s enterprise push signal a fractured AI market—here’s how brands should choose vendors amid the split.
MarTech’s projected 11% CAGR through 2030 signals a budget reshuffle — here’s how brand marketers should prepare their tooling stack.
As screen time shrinks and AI video output explodes, brands need reach planning that prizes attention quality over impression volume.