Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Nano and micro-influencer deals now clear legal and brand approval in days, not weeks, while outperforming macro content on engagement.
The software-to-managed-services tipping point will flip 2027 creator budgets from tools to talent, reshaping agency and in-house spend.
Rising CPMs and feed saturation are pushing brands to reallocate short-form video budget toward search, marketplaces, and organic seeding.
AI search traffic converts 4.4x higher than organic. Here’s the content strategy reset brand marketers need to capture it.
Search, marketplaces, and AI engines now outperform social feeds for discovery. Here’s how brands should rebuild distribution strategy.
Fiverr’s top UGC sellers are now core line items in brand budgets, not side gigs, and that changes how marketers should source content.
New Engen’s Grapevine acquisition signals a bigger shift: UGC and whitelisting tech are now the core assets driving agency consolidation.
AI personalization usage keeps climbing, but brand trust in AI-driven ads is falling. Here’s what’s driving the gap and how to close it.
Zero click search now absorbs half of all queries, and legacy attribution models can’t see the influence happening before the click.
Half of consumers now start product research in AI search, and brands still optimizing for blue links are losing the discovery battle.