Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
As creator studios scale like production houses, brands need new partnership standards for vetting, contracts, and risk.
Brands are merging TV, streaming, and social into one AI-optimized distribution plan to cut waste and prove cross-channel ROI.
71% of consumers distrust AI-personalized ads. Here’s what CMOs must fix to close the trust gap before it erodes ROI.
Sub-20K creators now command nearly half of influencer budgets. Here’s the economic logic behind the shift and how to act on it.
Production budgets keep overshooting because approval chains, scope creep, and platform fees compound quietly until the final invoice.
80% of marketers now produce more content with flat or shrinking teams — here’s why that math breaks, and how to fix it before burnout does.
80% of marketers now produce more content with flat or shrinking budgets. Here’s how brands are managing the content volume crisis without burning out teams.
The AI trust paradox is real: usage keeps climbing while brand trust in AI implementations keeps falling. Here’s how to close the gap.
AI search rewards proximity and authenticity over ad budgets, giving independent brands a real shot at outranking national chains.
CFOs are done funding six-figure mega-influencer bets on faith. Here’s why performance-based contracts are winning boardroom approval.