Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Gen X controls trillions in spending power, yet brands keep funneling budgets to Gen Z. Here’s the data-backed case for reallocating.
Global digital ad spend growth is decelerating structurally, not cyclically—here’s how brands should rebuild 2027 channel plans around that reality.
YC-backed anti-consumption startups are reframing “less” as aspirational, forcing CPG brands to rethink category positioning before 2027 budgets lock.
AI-generated ad backlash is hardening into permanent sentiment shift, not a passing trend, and brands need new tracking metrics now.
Screen-time data is falling across every major survey. Here’s how brands should rebuild reach planning before budgets get set.
TikTok’s long-tail amplification is reshuffling creator pricing—macro rates are compressing while niche micro-creator fees climb fast.
Ad Age’s methodology shift signals what actually matters now: engagement quality, cultural relevance, and measurable brand lift, not follower counts.
Ad Age’s roundup reveals where Meta, Reddit, Google, and Windhoek are placing bets — and what it means for your brand tech investment plan.
A viral beer ad starring a human model exposed real consumer backlash to AI imagery — here’s what brands should learn before their next campaign.
Design Army’s brand work shows why luxury marketers are ditching price-first positioning for identity-driven storytelling that actually protects margin.