Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Consumers want AI everywhere, but trust brands less when AI shows up. Here’s how CMOs resolve the paradox without tanking either metric.
One-off sponsored posts are losing to long-term brand-creator ecosystems that compound trust, ROI, and retention over time.
Kantar shows creator spend up 61% but brand linkage stuck at 27% — here’s a diagnostic model to audit the gap.
EU, UK, and Australian youth safety laws are converging into one de facto global standard—here’s what brands must do now.
AI-referral traffic is splitting the funnel into human and machine discovery paths, forcing brands to rebuild measurement and content strategy.
Kantar data shows creator spend up 61% while brand-linked content lags at 27% — here’s why organic reach is quietly collapsing.
YouTube is fusing CTV, social, and shoppable formats into one buying stack — and 2027 upfronts will force brands to plan for it now.
Creator spend is up 61%, but brand-linkage is stuck. Here’s what Kantar’s data reveals about the engagement-impact gap and how CMOs should fix it.
As screen-time anxiety fuels “digital sabbaticals,” brands must rethink when, where, and how they buy attention.
Co-ops now touch $2.4T globally — here’s what member-owned brands mean for loyalty, trust marketing, and where budgets should move next.