Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Brand budgets are shifting fast toward APAC and LATAM creator markets, and marketers who wait on this reallocation risk losing ground.
Forrester finds AI now touches 94% of B2B purchase journeys — here’s what that means for content strategy, formats, and budget.
Cloudflare data shows bots outpace human traffic, forcing brands to rethink content architecture, analytics, and AI visibility strategy.
Reddit’s AI anti-spam rollout cut fake engagement 20%, forcing brands to rethink seeding strategy, community targeting, and creator vetting.
CTV inventory is growing faster than social video, and brands still budgeting like it’s 2023 are leaving reach on the table.
Vanity metrics are dying. Here’s how brands are rebuilding measurement architecture around decision intelligence, attribution, and ROI.
Rising voice-activated content discovery is a budget signal, not a novelty metric — here’s how brands should act on it now.
eMarketer’s slashed growth forecast signals a harder 2026 for brands. Here’s how to reprioritize channel spend before budgets lock.
Short-form video now dominates daily viewing, so 2027 upfronts should treat creator inventory as core reach, not a discount add-on.
Consumer trust in AI-generated ads is falling fast — here’s what the sentiment data means for creative governance and brand risk.