Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Creator platform consolidation is reshaping brand MarTech decisions. Here’s how to navigate vendor lock-in, negotiate smarter, and protect data portability.
TikTok Shop’s AI recommendations and OpenAI’s click-based ads are merging the creator funnel. Here’s how brand teams must adapt.
Most mid-market brands can’t identify which creators drive revenue. Here’s the analytics stack upgrade that closes the attribution gap fast.
Most mid-market brands can’t identify which creators drive revenue. Here’s the analytics stack upgrade that closes the attribution gap fast.
AI real-time creative at live events is pushing paid social CTR past 6x benchmarks. Here’s what brand teams need to build now.
AI is reshaping creator discovery and scoring, but cultural fit still demands human judgment. Here’s how smart brand teams balance both.
Enterprise marketing teams need new governance capabilities as Adobe, The Trade Desk, and CartographAI converge into an agentic marketing stack.
A CMO decision matrix for choosing between OpenAI and Anthropic based on ad ecosystem fit, creative API power, and brand safety architecture.
A CMO decision matrix comparing OpenAI and Anthropic on ad ecosystems, creative APIs, and safety architecture for enterprise brand campaigns.
Silver influencers deliver lower CPMs, higher conversion rates, and fiercely loyal audiences—here’s the tactical guide to activating the 45-plus creator market.