Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
A vetting framework for brands to stress-test creator AI tool stacks before committing budget to high-volume, multi-format campaigns.
A region-specific compliance playbook for AI marketing tools, built for brands navigating diverging ad rules across the EU, US, and Asia.
AI marketing law now diverges sharply across US, EU, and APAC, forcing multinational brands to build region-specific compliance stacks.
Job posting data exposes a marketing analytics talent shortage rooted in AI fluency, not headcount, and what brands should do about it.
Early survey data shows Gen Alpha distrusts ads by age 10, forcing brands to rethink creator strategy a decade out.
Early survey data shows Gen Alpha distrusts ads by age 10, forcing brands to rethink creative, disclosure, and creator strategy now.
Anti-AI sentiment isn’t a viral moment tied to one beer ad — it’s a measurable, growing market force brands must plan around.
eMarketer’s slowing growth forecast means flat budgets won’t stretch as far — here’s how to reprioritize channels before Q1 planning locks in.
CFO survey data shows AI tools now outpace headcount in martech budget growth, forcing marketers to rethink team structure and ROI proof.
Diverging AI and privacy laws across US, EU, and APAC are pushing brands toward region-specific MarTech stacks. Here’s how to build one.