Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
CTV ad inventory is growing faster than social video, forcing brands to rethink budget splits, measurement, and creative strategy now.
Consumer skepticism toward AI-generated ads is hardening into a durable market force. Here’s what brands must change now.
Kantar’s latest data shows brands are shifting budgets from content volume to narrative platforms. Here’s what it means for creator strategy.
Reddit cut spam 20% with AI moderation. Here’s what marketers should demand from every platform’s anti-spam and brand safety systems.
Gen Z’s AI-first search habits are breaking last-click attribution—here’s how brands should rebuild funnel measurement for a zero-click world.
Benchmarking manual vs AI-first creator program management on speed, cost, and error rate — with a rollout framework for brands.
TikTok’s algorithm now rewards long-tail reach over follower count, giving micro-creators new leverage in rate negotiations. Here’s how to adjust rosters.
A beer brand’s anti-AI ad campaign exposes a sharp consumer backlash against AI-generated ads, forcing brands to rethink creative strategy.
Kantar’s 61% spend surge vs 27% brand-linked content gap exposes a creative governance crisis. Here’s how to fix it.
Agentic ad buying cuts costs and time, but brands are trading optimization control for speed. Here’s the real math.