Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The creator economy is heading toward $500B by 2027 — here’s how brands should size budgets, hedge risk, and plan allocation now.
Vertical media hit $150B in revenue. Here’s a platform-by-platform framework for reallocating brand budgets without chasing every shiny format.
Equity-for-content deals are replacing flat fees, giving creators ownership stakes and forcing brands to rethink cap tables and compliance.
Stack Influence’s 11M-user network data reveals real micro-influencer CPA benchmarks brands can use to plan 2026 budgets.
Vertical media ad inventory outside China just hit $150 billion — here’s what that surge means for brand budgets, platform bets, and risk.
Instagram’s TV-style creator format is turning feeds into channels — here’s what it means for brand budgets, creative strategy, and reach.
Creator-founded brands are quietly becoming your toughest competitors. Here’s how to track, benchmark, and respond before they eat your share.
$131M in vertical media ad spend is clustering on four platforms, and brands still diversifying budgets may be losing efficiency.
LinkedIn job postings for AI-fluent social roles are surging, reshaping how brands hire, budget, and structure marketing teams through 2027.
A 14% trust-adoption gap in AI content means brands need creative disclosure policies now, not after the next backlash.