Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Consumer skepticism of AI-generated ads is forcing brands to rewrite creative briefs around proof, disclosure, and human craft.
Why brands are ditching bloated MarTech stacks for unified AI suites, and what marketing leaders need to know before they consolidate.
Reddit’s AI spam detection cut spam 20%. Here’s what its architecture reveals about building AI marketing tools that survive platform scrutiny.
Ad Age’s 2026 retail tech roundup reveals what brand ops teams need to fix now, from agentic checkout to AI-driven shelf discovery.
Google’s TOS update quietly restricts AI scraping and reuse, exposing deep tension between platforms and AI tools that brands can’t ignore.
Consumer trust erosion from AI-generated ads is accelerating — here’s what backlash campaigns reveal and which metrics brands should monitor now.
July’s C-suite hires show AI-native marketing job titles aren’t a fad — they’re a signal of where budgets and skills are headed.
Intuit’s move to bring marketing in-house with AI signals a structural shift brands can’t ignore — here’s what it means for agency budgets.
YouTube’s $100B creator payout reshapes how brand procurement teams should benchmark rates, model exclusivity costs, and structure long-term ambassador contracts.
Platform crackdowns on AI-generated content are a strategic signal. Here’s how brand teams can turn the AI slop suppression wave into a competitive moat through authentic creator investment.