Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
AI Overviews cite zero-click sources 68% of the time, forcing brands to rebuild generative search budgets around visibility, not clicks.
Meta’s mounting legal exposure means brands must treat platform-dependency litigation risk as a media mix diversification input, not an afterthought.
Emerging-market creator economies are outgrowing mature ones, forcing brands to rethink 2027 budget allocation, compliance, and agency structure.
The hybrid distribution model turns one creator asset into a full-funnel system, cutting production costs while multiplying reach across formats.
Dedicated YouTube videos now outprice integrations because attention economics, ad load, and measurement favor full-length creator content.
Stanford’s Platform-Property Paradox shows fixed compliance costs punish platform sprawl, forcing brands to rethink diversification.
Meta’s Instagram lawsuit could force algorithm changes that gut autoplay reach. Here’s how brands should scenario-plan now.
TikTok Shop’s checkout speed is forcing brands to rethink social commerce budgets — here’s how to allocate without overexposure.
As AI agents start shopping on behalf of consumers, identity resolution vendors race to keep transactions attributable before the trail goes dark.
Kantar’s creator spend data shows narrative integration outperforms content volume—here’s how to build the budget case for it.