Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Learn how to architect creator campaigns that perform across AI search, social feeds, and CTV simultaneously—without tripling your production budget.
Platform suppression of AI-generated UGC is creating measurable performance gaps. Here’s how brand community programs should quantify and report the authenticity premium.
Creator channels now compete directly with Netflix and Hulu for upfront ad dollars. Here’s how brand teams should redesign partnership architecture to win attention at scale.
As Reddit, TikTok, and Instagram raise their AI spam detection floors simultaneously, brand social teams must align UGC quality standards across platforms or risk algorithmic invisibility.
Cannes Lions signals a creator economy power shift. Here’s how CMOs should restructure headcount, budget authority, and agency relationships to capitalize on direct creator partnerships.
Microdramas are forcing brands to rethink casting logic, script boundaries, and IP rights in talent agreements before the narrative engine model redefines creator contracts.
Amazon AI-referred purchases are doubling YoY. Here’s how brand commerce teams should restructure product content, creator reviews, and attribution for Rufus, ChatGPT, and Gemini.
B2B brands clinging to gated eBooks are losing mid-funnel attention to episodic short-form video. Here’s how to reallocate budget before your pipeline pays the price.
TikTok’s algorithm is handing niche micro-creators macro-level reach. Here’s how procurement teams can lock in competitive rates before pricing fully inflates.
Younger consumers judge brands by values, not aesthetics. Here’s how to redesign creator briefs that lead with social purpose and drive real ethical alignment.