Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Gartner’s Hype Cycle signals AI governance standards are converging globally, forcing brands to treat compliance as core infrastructure, not paperwork.
The TikTok Shop ownership shakeup rewrites merchant risk. Here’s what brand and agency teams need to renegotiate now.
Google’s AI Mode search spam update rewrites the rules for brand visibility—here’s how to fix structured data before rankings collapse.
Identity persistence, not campaign orchestration, is now the marketing ops priority that determines whether attribution and personalization survive cookie loss.
TikTok’s new US-majority joint venture reshapes data governance—here’s what brand safety and legal teams need to reassess now.
Google’s AI Overviews opt-out forces brands to choose between search visibility and content control — here’s how to decide.
Estée Lauder’s brand-regional-local role split offers a global operating model standard multinational marketing orgs can copy.
Multi-creator testing before amplification is replacing single-bet TikTok campaigns as brands demand proof before they pay to scale.
TikTok Shop’s channel manager hiring surge reveals a shift from subsidy-fueled growth to retention-driven, margin-conscious commerce operations.
LinkedIn job postings reveal a new function — overseas KOL operations — reshaping how brands source, vet, and manage global creators.