Author: Samantha Greene

82% of AI travel recommendations cite OTAs and editorial media. Here’s how hospitality brands must restructure creator content and GEO strategy to reclaim visibility.

B2B eBooks are losing budget to brand micro-dramas and AI video. Here’s how content strategists should redesign their lead-gen asset mix for stronger purchase correlation.

Unilever’s rejection of the ‘big idea’ model signals a budget reallocation shift CMOs can’t ignore. Here’s a strategic framework for evaluating always-on creator networks vs. traditional agency spend.

Studio-scale creator operations are forcing brand procurement teams to overhaul contracting, quality oversight, and attribution standards for multilingual, multi-team partnerships.

Only a fraction of brands appear in AI search results. Here’s how to redesign product content, creator briefs, and structured data to build a defensible AI discovery moat.

CCO hiring waves, agency acquisitions, and creator studio scale are the real benchmarks for influencer program maturity. Here’s how to read those signals before gaps compound.

Hilton, Marriott, and Booking.com’s AI data playbook from Skift’s summit reveals what consumer brand marketers must fix before scaling creator programs in an identity-resolved world.

Learn how brand strategists can identify high-converting micro-influencers whose demonstrated ROI data justifies rate premiums beyond follower-count benchmarks.

AI agents are reshaping product discovery. Here’s how CMOs can combine customer relationships, community signals, and structured data to stay visible in the AI-first era.

Studio-scale multilingual distribution lets brands localize creator content across 10–13 languages simultaneously—reaching global audiences at a fraction of traditional costs.