Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
YouTube’s view-count overhaul standardizes metrics across Shorts, long-form, and Live—here’s what brands need to rework in their reporting.
India’s 19% social commerce adoption rate offers Western brands a live preview of livestream shopping at scale — here’s what to steal.
MOVEMENTS-style petition tools convert activist signatures into owned audiences, forcing brands to rethink community strategy and consent.
Amazon, Google, and Estée Lauder’s hiring wave shows the creator economy job radar tilting hard toward in-house content ops.
TikTok’s creator subsidy overhaul reveals a retention-first playbook brands must copy: fund the second sale, not just the first.
Job postings at Amazon, Google, and Estée Lauder reveal a videography talent shortage that’s reshaping content budgets and hiring strategy.
Global brands can no longer guess which touchpoints drive sales. AI-powered multi-touch attribution is becoming non-negotiable infrastructure.
Global brands are replacing ad-hoc influencer rosters with standardized, tiered creator models built for scale, compliance, and ROI.
TikTok’s shopping-center pivot changes how brands should budget, brief, and measure — here’s the full-funnel breakdown.
NetEase’s push into AR, music, and film shows gaming content formats bleeding into every category. Brands need a strategy now.