Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Enterprise marketers are ditching best-of-breed stacks for single-vendor clouds, betting consolidation beats point solutions on ROI, risk, and speed.
Salesforce, Resulticks, and Campfire’s launches show agentic marketing systems are now operational — here’s what brands need to know.
Livestream commerce is posting 30% conversion rates while paid social languishes at 2%. Here’s the brand budget case.
As the AI-MarTech market races toward $74B, vendor consolidation is quietly rewriting the rules of renewal negotiations.
TikTok’s retention-weighted algorithm punishes low-completion content, forcing brands to rethink creator briefs, KPIs, and pacing.
Identity resolution has replaced the cookie as marketing’s backbone. Here’s why brands treat it as core infrastructure, not a martech add-on.
KPMG data shows nearly half of enterprises are pausing agentic AI rollouts. Here’s what marketing leaders should learn from the freeze.
Whatnot and Amazon Live now hire influencer managers on CAC and LTV, a shift that’s rewriting job descriptions industry-wide.
Autonomous shopping agents are starting to bid on retail media inventory, and most brand teams have no framework ready for it.
Chief Creator Officer hires reveal how brands are rebuilding org charts around creator relationships as core infrastructure, not marketing tactics.