Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Agentic ad buying cuts costs and time, but brands are trading optimization control for speed. Here’s the real math.
Platforms are now fighting a two-front war: filtering AI slop while catching creators who mask AI content to dodge detection.
Amazon, Walmart, and Target are rolling out agentic AI bidding this quarter, forcing brands to rethink retail media strategy and control.
Fresh data shows AI ad fatigue isn’t a blip — it’s forcing brands to rethink synthetic creative before trust damage becomes permanent.
Why brands are ditching agency retainers for in-house AI teams, and what the LSE-Into-it model reveals about the new economics.
Search is splitting across ChatGPT, Perplexity, and Gemini — here’s what the fragmentation of search means for funnel strategy and budgets.
EU Digital Services Act enforcement is quietly rewriting global platform design, and brands running influencer programs need to catch up now.
July’s executive moves show the agentic marketing talent gap is real, and orchestration skills now command a steep salary premium.
CTV ad inventory is growing faster than social video supply, forcing brands to rethink 2026 budget splits, measurement, and creator strategy.
Kantar’s latest data shows brand measurement moving from vanity metrics to decision intelligence — here’s what it means for budgets and reporting.