Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
A 14% trust-adoption gap in AI content means brands need creative disclosure policies now, not after the next backlash.
Ad dollars are splitting across Reddit video and ByteDance rivals as brands hedge platform risk — here’s how to rebuild your media mix.
Equity-for-content deals are reshaping creator pay. Here’s how the influencer-investor model works and where it breaks.
Vertical media ad spend hit $150B — here’s exactly which platforms are winning the budget shift and how brands should reallocate.
95% of social pros use AI daily, but adoption clusters in captions and reporting while strategy and creative judgment stay human.
Stack Influence’s 11M-user network signals a scale shift in product-seeding — here’s what it means for brand budgets and ROI in 2026.
Meta’s deepening AI ad reliance signals a shift creative teams can’t ignore — here’s how to restructure production for AI-native buying.
Borderless payout rails now decide which UGC platforms win creator loyalty, turning payment speed and currency access into retention weapons.
A $155B forecast spread means brands can’t plan on one number. Here’s how to budget creator spend across three scenarios instead.
YouTube, Meta, and Rumble are all building stablecoin payout rails for creators — here’s what it means for brand budgets and compliance by 2027.