Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The creator economy is racing toward $500B by 2027 — here’s a data-backed budget framework for allocating spend now.
Vertical media ad spend hits $150B — here’s the platform-by-platform framework for reallocating budgets before rivals lock in the best inventory.
Consumers use AI more than ever yet trust AI-driven ads less—here’s why the AI personalization trust gap is now a brand risk issue.
Vertical media outside China grew 42% YoY. Here’s what that means for how brands should split 2027 budgets.
The creator economy is racing toward $500B. Here’s what the market sizing means for brand budget planning, allocation, and risk.
95% of social media professionals use AI daily, but strategy, judgment calls, and crisis response still need a human.
Consumer trust is shifting from mega-influencers to vetted micro-influencer networks, forcing D2C brands to rethink verification and spend.
Micro-influencer spend is outpacing macro deals as brands chase lower CPAs, higher trust, and better attribution in tighter budgets.
TikTok’s watch-time and conversion data make a hard case for shifting 2027 budgets toward short-form vertical inventory.
A $17M creator payout run reveals how network-managed micro-influencer pipelines are becoming brands’ default demand-gen infrastructure.