Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Chronological feed demand is surging as consumers lose trust in algorithms — here’s what brands must do to adapt their reach strategy.
eMarketer’s slowdown forecast for digital ad spend growth signals a channel prioritization reset — here’s where budgets should actually move.
New survey data shows Gen Alpha trusts ads less than any generation before them, forcing brands to rethink creative, media, and disclosure.
Job posting data reveals the marketing analytics talent shortage isn’t about headcount — it’s a specific skills gap brands must solve now.
Quarterly budget cycles are breaking under real-time creator economics — here’s why always-on marketing budgets are replacing them for 2026 planning.
Live creator events are reversing on-demand habits, giving brands a scarcity-driven playbook for reach, ROI, and real-time engagement.
The Global Consumer Trust Index reveals which markets reject AI-generated marketing outright, and why that should reshape your multinational campaign strategy.
Ad-free tiers are quietly shrinking addressable audiences. Here’s how brands should rebuild reach planning and paid social budgets to compensate.
New data shows over-targeted ads breed distrust, not conversions. Here’s why personalization fatigue is hitting brands and how to fix it.
A new round of MarTech M&A is consolidating vendors fast — here’s how brands should audit contracts, data, and risk before the ink dries.