Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
CFOs are done funding six-figure mega-influencer bets on faith. Here’s why performance-based contracts are winning boardroom approval.
Micro-creators now claim nearly half of US influencer budgets. Here’s a practical framework for reallocating spend without losing reach or control.
Flat fees are losing ground as brands shift to affiliate monetization, tying creator pay to tracked sales per post.
The EU’s rabbit-hole ruling on algorithmic recommendations forces brands to rebuild paid social risk models around platform liability, not just creative compliance.
VC dollars are chasing foundational AI models over apps — here’s what that funding shift means for MarTech buying decisions.
AI usage is up 28% but brand trust in AI is falling — here’s why transparent attribution models are the fix, not the workaround.
Nearly 40% of ad creative never runs. Here’s how brands can redesign approval workflows to cut waste and ship more campaigns on budget.
Travel brands are tripling creator earnings by pairing flat fees with commission — here’s how affiliate-first creator compensation actually works.
As trust in brands and governments erodes faster than institutions can rebuild it, spokesperson strategy needs a 2027 rethink.
The creator economy’s AI production divide is splitting brands into two speed tiers—here’s how to close the gap without sacrificing quality.