Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Live stream hours jumped 60% as brands shift budget from static posts to real-time selling. Here’s what the data means for your program.
The e4m D2C Summit made it official: reach metrics are dead weight, and revenue attribution now decides who gets budget.
Instagram, TikTok, YouTube and LinkedIn all reshuffled ranking signals, here’s how to audit your publishing calendar before it costs you reach.
ChatGPT Ads are live. Here’s exactly what brand marketers should track first to avoid wasted spend and attribution blind spots.
Gen Z shopping behavior now rewards purchase intent signals over follower count, forcing brands to rethink creator vetting and ROI models.
New data shows consumer trust in AI generated content has hit a tipping point, forcing brands to rethink disclosure and creator strategy.
AI shopping agents are rewriting attribution models, and brands that can’t prove creator influence inside agentic checkout flows risk losing budget and credit.
Weekly AI habits among B2B marketers are quietly forcing agencies to rebuild staffing models around oversight, not output.
Revenue per follower is replacing engagement rate as the metric that tells brands which creators actually drive sales.
Vanity sponsorships are dying. Here’s the 2026 market map for performance creator commerce, from KPIs to compliance to platform picks.