Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical comparison of incrementality testing platforms for proving whether AI search and recommendation engines actually drive revenue, not just citations.
Reddit’s looming API shutdown and Substack’s rise are forcing brands to re-vet social listening tools before contracts renew.
Dedicated creator payment and contract platforms cut the admin, tax, and legal risk that generic AP tools dump on in-house brand teams.
AI content verification tools now let brands audit FTC disclosure compliance across every creator post instead of a quarterly sample.
Most “eight-network” schedulers hide asterisks. Here’s how to vet real multi-platform coverage before you sign a contract.
Creator economy recruiting platforms help brands staff and equip in-house influencer teams fast, cutting agency dependence without losing program control.
A practical identity resolution vendor comparison for B2B marketers linking creator-driven engagement to named accounts, pipeline, and ABM ROI.
Compare Google Meridian, Meta Robyn, and enterprise MMM platforms to find the right marketing mix model software for your budget and team.
A practical AI visibility audit checklist for brands vetting GEO platforms, covering methodology, data provenance, and compliance demands.
Most AI chatbot traffic hides in “Direct.” Here’s how brands are building measurement stacks to see referrals GA4 still misses.